Creative Content Writer – Trainee

Creative Content Writer – Trainee (Publications | E-Commerce)

Department : PW Publication

Location : Malviya Nagar, South Delhi

Type : Full-time Traineeship (In-office)

About the Role :

PW Publication at Physics Wallah is looking for a Creative Content Writer Trainee who will

contribute to shaping the presentation, visibility, and sales performance of our books across

major E-commerce and Q-commerce platforms like Amazon, Flipkart, Zepto, Swiggy Instamart,

and the PW Store.

This role is ideal for someone who loves writing, is curious about how e-commerce works, and

wants hands-on exposure to content creation, SEO, and creative coordination.

Key Responsibilities :

1. E-commerce Listings & Metadata

Write high-quality, engaging content for product listings (books) including :

• Titles
• Bullet points
• Descriptions
• Backend keywords (SEO, search terms, attributes)

Understand platform-specific guidelines (Amazon, Flipkart, etc.) and optimize content

accordingly.

2. USP Presentation & Creative Storytelling

Identify and highlight book USPs through :

Create clear briefs for designers to convert content into product images, infographics, and A+

banners.

3. Keyword & Competitor Research

Perform keyword mining using tools and platform data.

Analyze competitor listings to identify opportunities to improve visibility and conversions.

4. Creative Coordination

Collaborate with graphic designers for :

Ensure creative output matches content intent and brand guidelines.

5. Data & Tracking

Maintain book-wise content trackers.

Collate details like book metadata, images, sample pages, and content status for inter-

departmental teams.

Track content updates and improvements across platforms.

What You Will Learn?

End-to-end e-commerce metadata and content creation for books.

SEO and keyword strategy for high-visibility listings.

Structuring USPs and storytelling for online audiences.

Creative briefing and working with designers.

Industry insights on Amazon, Flipkart, Zepto, and Instamart content best practices.

Real-time ownership of creative deliverables and impact on sales performance.

Who Should Apply?

Graduates who enjoy writing and storytelling.

Individuals with an interest in books, publishing, content marketing, or e-commerce.

Someone who is detail-oriented and eager to learn how content drives online sales.

Basic understanding of relevant Design Tools, AI tools, and Creative workflows is a plus (not

mandatory).