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Global Marquee Rides
Global Marquee RidesRoyal Enfield • Chennai, Republic Of India, IN
Global Marquee Rides

Global Marquee Rides

Royal Enfield • Chennai, Republic Of India, IN
30+ days ago
Job description

Job Purpose :

The role of Manager - Global Marquee Rides is responsible for leading the conceptualization, planning, and execution of Royal Enfield's global marquee rides and brand experiential properties. This role will drive the strategy for building a strong Royal Enfield culture through rides, community engagement, and strategic partnerships, while also overseeing content generation, social media management, and operations for these initiatives.

Position Overview : Location : Chennai

Position Title : Manager

Reports to : Global Brand Lead - Marquee Rides, Experiences and Brand Projects

Function : Global Marquee Rides & Community

What you’ll do :

Rides & Events Strategy & Management :

  • Develop and implement a comprehensive global strategy for marquee rides and community events, aligning with Royal Enfield's "Pure Motorcycling" philosophy and overall brand objectives.
  • Lead the conceptualization, planning, and execution of large-scale, impactful brand experiential properties, including global marquee rides and community events.
  • Oversee all aspects of ride and event operations and production from brief to completion, ensuring adherence to timelines, budgets, and quality standards.
  • Drive innovation in event experiences by staying up-to-date on industry trends, best practices, regulations, and venue options.
  • Conduct thorough post-event evaluations and report on outcomes against objectives.

Team Leadership & Development :

  • Lead, mentor, and develop a team of 3-4 Rides Specialists, fostering a high-performance and
  • collaborative environment.

  • Provide guidance and oversight to the team in all aspects of rides and event planning and
  • execution.

    Agency & Vendor Management (External Stakeholders) :

  • Oversee the sourcing, evaluation, and contracting with a diverse range of external partners,
  • including event agencies, content agencies, social media agencies, venues, and artist managers.

  • Lead negotiations on contracts and pricing with vendors and agencies to ensure cost-effectiveness and adherence to budget parameters.
  • Serve as the main point of contact and oversee all vendors and subcontractors, ensuring their deliverables meet project requirements and quality standards.
  • Provide clear and effective feedback to creative agencies to ensure deliverables align with brand
  • Internal Stakeholder Management :

  • Collaborate closely with cross-functional internal teams, including Finance, Marketing, Brand, Business (Sales, Service, Spares), and Content, to understand requirements and align on event goals and deliverables.
  • Partner with marketing leads across India and other markets (APAC, Americas, EMEA) to localize and amplify global ride initiatives.
  • Work with CSU, Marketing, Digital Marketing, and PR teams to ensure integrated and effective campaign execution.
  • Ensure all experiential properties maintain brand custodianship for new digital assets and align with the overall brand strategy.
  • Prepare and submit status reports to internal stakeholders as required.
  • Community & Partnerships :

  • Drive initiatives to build and foster a strong Royal Enfield culture within communities and riding groups, enhancing rider engagement and loyalty.
  • Identify and establish strategic partnerships with other relevant brands to amplify reach and enhance experiential offerings.
  • Content & Digital Marketing :

  • Lead content generation briefs for brand properties
  • Oversee social media management related to rides and events, driving engagement and brand visibility.
  • Support Newsroom content creation by identifying opportunities to generate stories that shape opinions.
  • Spot opportunities to curate and repurpose user-generated content to foster community and brand advocacy.
  • What you'll bring :

    Experience : 8-12 years of professional Ride / event planning and execution experience. Proven success in planning and managing large-scale events. Avid motorcyclist with the ability to do

    motorcycle rides. Background in brand

    Qualification : Bachelor’s degree (Full Time) in Engineering, Event Management, Hospitality, Business Administration, Marketing, Journalism, Mass communication or a related field

    Why work with us?

    We are a global leader in middleweight motorcycles (250-750cc), operating in 65 countries. Royal Enfield’s unique approach to forging our path has led to consistent growth and profitability. Emphasizing our values and brand essence, we strive to transform into a premium experiential brand. By embracing diversity and new ideas from various industries and regions, we are expanding our team for a broader perspective on global markets.

    Ready to Join Us?

    Apply via our website today. Join our trailblazing team and be a part of our legacy! “So why wait? Join us and experience the freedom of embracing the road, riding with pure motorcycling passion.”

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    Global Marquee Rides • Chennai, Republic Of India, IN

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