Insights and Analytics Consultant
ConfidentialHaryāna, Republic Of India, IN10 hours ago
Job description1-2+ years of media analytics and insights experience Result-oriented with the ability to work within strict time constraints while balancing multiple projects Excellent verbal and written communication skills with the ability to interact at all levels of the organization A collaborative teammate with the knack to pivot in a constantly evolving environment Knowledge of a variety of measurement methodologies and their applications Passionate about research, television, marketing, emerging media, and technology Strong PowerPoint / Excel and Google Slide / Sheet skills Experience with one or more media platforms including Facebook, Twitter, Instagram, Tumblr, YouTube, DCM, DV360, The Trade Desk Experience with SQL, Tableau Query and analyze complex data sets to develop actionable insights that enable the optimization of media and content. Analyze and correlate media campaign performance with audience data, including identification of high-impact KPIs for tactics with a focus on audience engagement, campaign effectiveness, fan growth and content deep dives.
THE TASK AT HAND
- Analyze campaign and customer data to provide conclusions, implications, and actionable recommendations designed to improve the quality of future relationship marketing communications
- Responsible for day to day analytics for assigned clients, including QA of data and reporting templates
- Develop and present on-going analytics deliverables to day to day clients coordinating with more analytics team members and account management
- Support team leads on any internal projects to further develop the analytics practice including implementation of analytical tools, techniques, processes, and frameworks
- Proficiency in at least one or more of the analytics disciplines
- Basic understanding of concepts in at least one or more of the analytics disciplines
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