Digital Marketing Specialist

Job Title : Digital Marketing Specialist

Location : Balaji Nagar, Pune

Job Type : Full-time [Remote]

Salary : ₹3.0 – 4.2 LPA + Incentives

About the Role

At Brandskript , we don’t just run ads — we scale businesses. We’re looking for a Digital Marketing Specialist with proven expertise in running Meta Ads & Google Ads campaigns across multiple industries and global markets (USA, UAE, UK) .

If you know how to generate leads and sales for both tangible products (E-commerce, Real Estate, Retail) and intangible services (SaaS, Coaching, Consulting, EdTech) — and can back it up with results — this is your chance to make a real impact.

Roles & Responsibilities

1. Performance Marketing & Paid Campaign Management

• Plan, set up, and manage Meta Ads (Facebook, Instagram) and Google Ads (Search, Display, YouTube, Shopping) campaigns.
• Run campaigns for tangible products and intangible services across India, USA, UAE, and UK markets .
• Design and manage full-funnel campaigns — awareness, engagement, conversions, and retargeting.
• Optimize ad spend, manage budgets, and scale campaigns with a focus on ROI and ROAS .

2. Analytics, Tracking & Data-Driven Insights

• Set up and manage Pixels, Google Tag Manager (GTM) tags, UTM parameters, and GA4 tracking .
• Monitor and analyze campaign performance using Google Analytics 4 (GA4) and platform dashboards.
• Prepare weekly and monthly reports with actionable insights.
• Track key metrics (CTR, CPL, CPA, LTV, ROAS) and recommend improvements.

3. Campaign Optimization & Conversion Rate Growth

• Conduct A / B testing of ad creatives, copies, landing pages, and audiences.
• Implement advanced audience targeting, lookalike audiences, and remarketing campaigns .
• Optimize landing pages and funnels for higher conversion rates.

4. SEO, Content & Organic Growth Support

• Perform keyword research and align with campaign goals.
• Implement advanced SEO strategies alongside paid efforts to boost visibility.
• Collaborate with content writers to ensure campaigns align with SEO-driven content.

5. Social Media Marketing & Brand Presence

• Manage and grow social media channels with strategic campaigns.
• Align organic + paid campaigns for maximum engagement and conversions.
• Ensure brand messaging is consistent across platforms.

6. Email Marketing & Automation

• Develop and execute segmented & automated email campaigns .
• Track open rates, CTRs, and conversions, optimizing campaigns regularly.
• Integrate email strategies with paid ads for seamless customer journeys.

7. Client Management & Custom Solutions

• Understand client industries, markets, and objectives.
• Provide customized ad strategies based on business goals.
• Present campaign performance clearly to clients with data-driven insights.

8. Collaboration & Creative Execution

• Partner with designers to create high-converting creatives, videos, and landing pages .
• Ensure creatives and messaging are adapted for different global markets (USA, UAE, UK) .
• Provide detailed creative briefs to the design and content teams.

9. Research, Innovation & Industry Awareness

• Stay updated with platform updates, ad policies, and global trends .
• Research competitor campaigns in domestic & international markets .
• Experiment with new ad formats, tools, and growth hacks.

10. Continuous Learning & Team Contribution

• Share campaign insights and best practices with the internal team.
• Upskill regularly through certifications and learning opportunities.
• Proactively propose innovative strategies to improve performance for clients.

Must-Have Skills

• Proven expertise in Meta Ads & Google Ads (Search, Display, YouTube, Shopping).
• Foreign market campaign experience : USA, UAE, and UK.
• Strong ability to generate qualified leads, conversions, and scalable ROI .
• Hands-on experience with Pixel setup, GTM tags, UTM tracking, and GA4 .
• Knowledge of advanced audience targeting, remarketing, and funnel optimization.
• Proficiency with analytics and marketing tools (Google Analytics, SEMrush, Moz, HubSpot, Facebook Insights).
• Strong copywriting and communication skills for ad messaging.
• Certifications (Google Ads, Meta Blueprint, HubSpot) are a strong plus.

Why Join Brandskript?

• Competitive salary + performance-based incentives
• Opportunity to run international campaigns for diverse industries
• Fast-paced, growth-oriented, and collaborative work culture
• Continuous learning, upskilling, and career growth opportunities

📩 How to Apply

Send your resume + cover letter + portfolio to connect@brandskript.com

with the subject line :

Application – Digital Marketing Specialist

• 🔥 This role is for highly skilled performance marketers who know how to scale campaigns across India, USA, UAE, and UK while driving measurable results for both products & services .