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▷ Immediate Start : Graphic Designer

▷ Immediate Start : Graphic Designer

DIRTSIndia
19 hours ago
Job description

We’re Hiring : Graphic Designer (DIRTS)

Location : GT-04, Sector-70, Noida (Work From Office)

About DIRTS

DIRTS is a wellness & lifestyle brand building products that help people move, feel, and live better—starting with Foot Alignment Socks and barefoot essentials.

The Role (Ownership >

Hand-holding)

Turn lean, one-line briefs into polished, performance-ready creatives—without step-by-step direction. You’ll own

typography ,

layout systems ,

moodboards , and

colorway / variant visuals (e.g.,

Banana and other options) across ads, PDPs, and packaging.

What You’ll Do

  • Static Ads : Ship high-converting static ads for Meta / Instagram / YouTube; deliver 3–5 variations per concept with crisp hierarchy.
  • Packaging & Dielines : Create shelf-worthy packaging; export print-ready files + premium mockups.
  • Mockups Library : Build a reusable library (product, lifestyle, UGC frames) for fast iteration.
  • Design Systems : Define and maintain

type scale, font pairings, spacing grid, color tokens , export specs.

  • Colorways & Variants : Create consistent creatives and mockups across
  • all product options —including

    Banana and additional color / material variants—with clear naming and file organization.

  • Advanced Moodboards (Mandatory) : Produce
  • strategic, annotated moodboards (visual territories, competitor swipes, palette & type trials, composition studies) using Figma / Milanote / PureRef. Moodboards must justify choices and map directly to testable ad directions.

  • Asset Handoffs : Deliver layered, organized source files (AI / PSD) + exports and usage notes.
  • AI-First Design (Mandatory)

  • Confident with
  • Adobe Firefly / Photoshop Generative Fill and at least one of

    Midjourney / SDXL / DALL

  • E .
  • Provide
  • prompts + seeds / settings with each delivery; maintain a shared

    prompt library (for reproducible results).

  • Use AI for concept moodboards, background plates, product / lifestyle composites, and cleanup.
  • What We’re Looking For

  • 1+ years in graphic design (agency / brand preferred) with portfolio covering
  • ads + packaging + mockups .

  • Typography mastery (choose fonts / pairings, set a type scale, size text confidently).
  • Advanced moodboard creation with clear rationale and direct translation into creative directions.
  • Proven
  • layout & hierarchy chops (grid discipline, contrast, scannability).

  • Tools :
  • Illustrator & Photoshop (must) ;
  • After Effects / Figma (nice to have) .

  • Speed without sloppiness (kerning, spacing, exports on point).
  • Not a Fit If…

  • You need direction on
  • which font / size / spacing for every design.

  • You struggle to produce 3–5 strong variations from a one-line brief.
  • You can’t build
  • advanced, annotated moodboards that lead to clear design directions.

  • You avoid AI tools or can’t iterate on prompts effectively.
  • Success Metrics (KPIs)

  • Creative Pass Rate : % approved without major rework.
  • Turnaround : Concepts in 24–48 hrs ; finals
  • same / next day post-feedback.

  • Performance Lift : CTR / thumb-stop vs. prior benchmarks.
  • Systemization : Reusable templates +
  • prompt library v1by week 3.

  • Consistency : Cohesive type scale, spacing grid, and color usage across variants (incl.
  • Banana and others).

    How to Apply

  • Apply via form :
  • Portfolio must include
  • ads, packaging, mockups (multi-variation sets get priority).

  • Optional : attach 1–2
  • AI prompt examples (prompt + seed + output).

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