Education : MBA from a Tier-1 or Tier-2 college, plus a Bachelors or Masters degree in a technology-related field (e.g., Engineering, Computer Science, IT, etc.).
Experience : 8+ years of relevant work experience, including at least 3 years leading digital transformation projects and building digital capabilities.
Project & Team Management : Proven experience in managing teams, delivering projects, and engaging with clients in the digital space.
Technical Proficiency : Strong knowledge of Microsoft Office products (Excel, PowerPoint, Word).
Business & Process Management : Strong analytical skills to identify improvement opportunities and execute / manage projects effectively.
Data-Driven Approach : Ability to analyze data, operate with partial information and ambiguity, and demonstrate a track record of high performance.
Roles & Responsibilities :
- Program Leadership : The CDP Program Manager is a strategic leadership role responsible for managing the Salesforce Data Cloud practice, ensuring seamless alignment with business objectives and marketing strategies to drive impactful outcomes.
- CDP Strategy & Capability Development : Lead end-to-end capability development by identifying, prioritizing, and executing CDP projects to enhance customer engagement and business impact.
- Client Project Execution & Technical Alignment : Oversee end-to-end execution of CDP projects for clients, working closely with technical teams, including developers, to ensure seamless implementation and delivery.
- Team & Vendor Management : Manage relationships with CDP vendors, agencies, and internal teams to ensure smooth project execution.
- Innovation & Best Practices : Stay updated with industry trends, emerging CDP technologies, and best practices to drive continuous improvement.
- Stakeholder Management : Collaborate with marketing, analytics, IT, and business teams to drive CDP adoption and enhance cross-functional alignment.
Good to have :
Industry Knowledge : Experience in Life Sciences, Healthcare, or Pharma marketing.MarTech Experience : Exposure to digital marketing technologies such as omnichannel campaign management, digital advertising, web tagging, and web analytics.Reporting & Analytics : Experience in creating dashboards, insights, and reporting.Skills Required
Team Management, Project Management, Digital Transformation, Data Analysis