YOE : 4+ Years
CTC : Up to 10 LPA
Location : Mumbai (Andheri East)
Responsibilities :
- Build and manage campaigns across e-commerce and quick commerce platforms like
Amazon, Flipkart, Myntra, BlinkIt, Zepto, Instamart, etc..
Provide support to the client in terms of technical expertise with regards to the mediaplan curated for the client
Analyze and optimize campaign performance, utilizing data-driven insights and strategythrough quantitative analysis.
Plan, strategize, implement, report and analyze Ad campaigns across multiple channels,continuously create, categorize and refine keyword lists to drive incremental conversions
for the client.
Maintain reporting or visualization dashboards to communicate data analysis effectively,focusing on marketing planning and budgeting, marketing ROI, campaign impact, and
strategic KPIs.
Deliver quantifiable improvements in ROI and conv. rate across all channels.Collaborate with the Client Services team to understand client requirements and devisee-com strategies & media plans to meet objectives.
Work cross-functionally with internal teams, including creative and content to ensureseamless execution and alignment with overall business goals.
Monitor campaign performance and results and provide feedback to the design andcontent teams along with recommendations to further optimize content
Create, optimize, and oversee day-to-day management of e-com campaigns.Conduct in-depth market research and analysis to identify trends, opportunities, andcompetitive insights within the industry.
Directly engage with platform contacts to leverage the latest technology and optimizationmethods.
Skills Required :
Proficiency in Amazon, Flipkart and Q-comm (BlinkIt, Zepto, Instamart) AdsExperience of working on tools like Amazon pi, Helium 10, Jungle Scout, AMS, Lookerstudio, etc..
Should demonstrate a track record of successfully improving Return on AdvertisingSpend (ROAS) and revenue for B2C brands
Strong analytical skills and the ability to interpret data effectivelyA proactive and detail-oriented approach to campaign managementExcellent communication and verbal skills