Brand Lead

Key Responsibilities :

• Own and evolve  Footprints brand architecture, messaging, and positioning
• Build and lead  national and regional brand campaigns  that drive admissions and market leadership
• Develop  localized brand strategies  for micro-markets and individual centers
• Partner with  digital and performance teams  to ensure  brand + growth integration
• Create  insight-led brand narratives  (social, web, video, influencer, offline) that build strong parent trust
• Manage and optimize  brand presence on digital review platforms and aggregators
• Conceptualize and execute  on-ground activations, events, and partnerships  with parenting communities
• Conduct  brand audits  and maintain a high standard of brand representation
• What Were Looking For :
• 5- 8 years of experience  in brand marketing, preferably with multi-location consumer brands (retail, edtech, or D2C)
• Proven ability to  translate brand campaigns into measurable growth metrics (leads & admissions)
• Strong understanding of  omnichannel brand building  digital + offline
• Excellent project management and cross-functional collaboration skills
• Entrepreneurial mindset,  comfortable working in a fast-paced, growth-stage startup
• Passion for  education, parenting, and purpose-driven brands

Skills Required

Project Management, Marketing