PPC Specialist

About the company :

Zealmax Innovations Pvt. Ltd., co-founded by distinguished IIM Ahmedabad alumni Mr. Sugnesh Hirpara and Mr. Kartik Satasiya, has swiftly emerged as a dynamic leader in the healthcare sector. The company thrives across two robust verticals :

Zealmax Ortho : With over 15 years of expertise, Zealmax Ortho is a distinguished orthopedic implants manufacturer and exporter based in India. The company’s global reach spans 70+ countries, supported by a network of 100+ international distributors and 200+ domestic distributors. ( Website- PRO : Established in 2012, UltraCare PRO is a premier health and wellness brand, officially recognized by the Ministry of Commerce and Industry, Government of India. It stands as a trailblazer in delivering cutting-edge solutions aimed at enhancing well-being. ( Website - & responsibilities

Website Sales Ownership :

Take complete responsibility for website sales performance from acquisition to

conversion ensuring consistent growth in sales and profitability.

Performance Marketing :

Plan, execute, and optimize campaigns on  Meta (Facebook / Instagram)  and  Google

Ads  to drive high-quality traffic and conversions.

Funnel Optimization & CRO :

Analyze customer journeys, identify bottlenecks, and improve  conversion rates (CRO)

across multiple funnels.

Data & Metrics :

Monitor and optimize key KPIs such as  CAC, AOV, ROAS, CTR, and CVR . Identify

performance patterns and make quick, data-backed decisions to improve daily and

weekly results.

Tracking & Troubleshooting :

Ensure accurate tracking through Google Tag Manager, Meta Pixel, and GA4.

Troubleshoot data discrepancies or attribution issues as needed.

Collaboration & Briefing :

Work closely with content and design, and teams to brief creatives and assets that align

with performance goals.

Retention & Automation :

Manage and optimize  Emailer and WhatsApp automation journeys  for remarketing,

retention, and precision targeting.  AI-Driven Marketing :

Stay updated on emerging  AI tools and trends  in marketing and leverage them to

generate faster insights, automate tasks, or enhance campaign outcomes.

Cross-Functional Coordination :

Maintain effective communication with internal teams to ensure alignment on goals,

timelines, and deliverables.

Preferred candidate profile :

3-5 years of proven experience in  performance marketing  (Meta & Google Ads as the

primary channel).

Deep understanding of  funnels, retargeting, CRO, and attribution .

Strong analytical skills and proficiency in  GA4, GTM, Meta Ads Manager, and Google

Ads Dashboard .

Hands-on experience with automation and CRM tools (e.g., Klaviyo, MailChimp etc). Ability to work independently with an ownership mindset.

Exposure to  D2C / eCommerce  businesses will be a strong advantage.

Why You'll Love It Here :

Competitive compensation package, up to ₹6 LPA , commensurate with experience.

Work in a collaborative environment alongside a visionary team committed to making a meaningful impact.

Comprehensive Mediclaim Coverage and Term Insurance for your well-being.

Robust Employee Reward Policy.

Enjoy half-day Saturdays for a better work-life balance.

Participate in weekly engagement and professional development programs.

Benefit from the Employee Referral Rewards Program.

Job and Interview Location : 504, Indraprasth Business house, Behind Rasranjan, Near Vijay Cross Road, Memnagar, Ahmedabad, Gujarat

If interested, email your updated resume on or whatsapp profile on .