Performance Marketing Manager (D2C Brands)

Performance Marketing Manager (D2C Brands) Experience : 5+ Years

Location : Hyderabad , India

Salary : Based on the Experience

Industry : D2C / E-commerce

About the Role We are seeking a data-driven  Performance Marketing Manager  with extensive experience in scaling  direct-to-consumer (D2C) brands . The ideal candidate has successfully managed monthly campaign budgets of ₹10 lakhs+ , delivered strong ROAS, and understands the full funnel of digital customer acquisition.

Key Responsibilities Performance Marketing & Campaign Management Plan, execute, and optimize performance campaigns across Meta Ads, Google Ads, YouTube, Programmatic, and Affiliate channels .

Manage and scale monthly budgets of ₹10 lakhs and above, with a focus on profitable growth.

Build full-funnel acquisition strategies for D2C websites (Awareness → Consideration → Retargeting → Retention).

Conduct daily, weekly, and monthly performance analysis to optimize CPA, ROAS, CTR, CVR, and LTV.

D2C Growth Strategy Closely collaborate with brand, content, and product teams to create high-converting creatives and landing pages.

Implement A / B testing for creatives, audiences, bidding strategies, and funnels.

Optimize product pages for better CVR using insights from heatmaps and analytics.

Drive CRO (Conversion Rate Optimization) initiatives for the brand website.

Analytics & Reporting Monitor performance using GA4, Shopify Analytics, Excel / Sheets, Looker Studio , and other analytics tools.

Generate clear performance dashboards and present insights to management.

Track user journeys, attribution, and multi-touchpoint conversions.

Retention & CRM Coordinate with the CRM team for email, SMS, WhatsApp workflows to improve repeat purchase rate.

Leverage remarketing and upsell strategies using first-party data.

Requirements 5+ years of experience in Performance Marketing, specifically for D2C / e-commerce brands .

Proven track record of managing minimum ₹10 lakhs+ monthly ad spend .

Strong knowledge of Meta Ads Manager, Google Ads, GA4, Shopify, Pixel integrations, and UTM tracking .

Expertise in campaign scaling , performance optimization , and conversion-focused strategies .

Analytical mindset with proficiency in Excel / Sheets , dashboards, and performance reporting.

Experience working with creatives—understanding of what works for D2C audiences.

Strong communication and cross-functional collaboration skills.

Good to Have Experience with influencer-led performance campaigns .

Knowledge of affiliate marketing and marketplace ads (Amazon, Flipkart).

Hands-on experience with CRO tools like Hotjar, VWO, Optimizely .

Understanding of D2C operational metrics (CAC, LTV, RTO %, AOV, etc.).

What We Offer Opportunity to scale fast-growing D2C brands.

Ownership of digital growth with a high degree of autonomy.

A creative and data-driven work environment.

Competitive compensation and performance-based incentives.