VP Sales and Marketing- Acute

• Opportunity to lead the P&L for the Acute business for a listed Pharma company
• Driving sales teams in 4 sales verticals for topline & P&L management

About Our Client

The employer is a large organization in the pharmaceutical industry, recognized for its focus on innovation and delivering high-quality products. They specialize in the life science sector and are committed to advancing healthcare solutions.

Job Description

• Drive a group of National Sales Managers & their teams for:
• Achievement of annual targets as per budgeted monthly phasing and growths.
• Development and execution of sales strategies to achieve revenue goals in the acute and sub chronic therapy segment
• Qualitative development of portfolio with maximization of legacy brand growth and new product success for market share as per marketing strategy plans.
• Geographic development of sales distribution and divisional footprint across the country as per market potential
• Development of customer relationships by way of scientific and promotional means strategized as per field hierarchies.
• Market beating sales volumes, prescriber and prescription growths.
• Rigorous execution of marketing plans in time bound manner as per marketing plans.
• Stimulate and facilitate execution of various clinical, educational (CMEs,etc), patient acquisition initiatives as per marketing plans and in alignment with Corporate Communications.
• Development and sustenance of KOL relationships, enabling scientific image building for business returns.
• Designing of field strategies for continuity of territorial business to arrest field attrition.
• Enhancement of trade partner relationships for higher influence for strong partnerships (Stockist's and CFA's) to grow business volumes.

Stakeholder & Collaboration:

• Stay up to date on industry trends and competitor activity.
• Partner closely with senior stakeholders to identify business priorities and drive Sales strategies & programs with the objective of helping the organization meet its strategic goals
• Effectively engage business verticals of Sales, Customer Marketing, Distribution, Route-To-Market and Go-To-Market.
• Identify New Business Opportunities & Develop Key Opinion Leaders (General Practitioners, CP, Paed, ENT, Gynae, Urologist and Gastro etc)
• Medico Marketing Activities and Sales Force Effectiveness teams.
• Representing the company at industry events and trade shows
• Review operational practices, create, and enforce compliance plans (UCGMP guidelines), and perform regulatory risk management by keeping abreast of regulatory changes and developments in the regulatory environment
• Through market research teams analysis to identify new sales opportunities.
• Manage the budget for the acute therapy segment & oversee the development and execution of marketing campaigns, CME's.
• Participate in marketing planning by providing market / field inputs for consideration and evaluation for further strategizing and promotional planning by PMT.

Team Development and culture:

• Creating a learning culture in collaboration with the L&D teams through in-house online learning and partnering with Sales HRBP for retention of FSO's including high PHY/PCPM HQs.
• Inculcation of scientific promotional orientation in field staff.
• Inculcation of achievement orientation and ambition driven working culture while ensuring Field Hygiene.
• Leadership bench for promotions and future higher roles in field management through existing internal Talent Management Program.
• Inculcation of discipline and hygiene as core virtues in working and day-to-day operations
• Focus on team stabilization and retention for long term employee association
• Guiding field managerial hierarchies for skills in leading teams as per current generation employee behaviors, commitment levels, capabilities, volatility, attention spans.

The Successful Applicant

• Qualified Science Graduate / B. Pharm with a Management Degree from an institute of repute
• Minimum 20 yrs+ experience in Pharma Formulation multi-Specialty (not Chronic) business having worked with top and reputed Indian multinationals will be desired.
• Prior demonstrated success of managing minimum 600 Cr P&L of the Acute therapy segment is essential.
• Strong understanding of the acute therapy market is essential with innate appreciation for innovator molecules (desirable)
• Highly motivated and results-oriented individual with a passion for sales
• Skilled in Business Development and Sales management Strategies to drive Top Line and Bottom-Line achievement, P&L Management as per brand profitability, Sales Force Effectiveness to better productivity parameters (PHY/PCPM), New Product go-to-market Launches to make it a success, New Market Development, Opex Control, Stockist Management Strategy (A B C Classification) and reward programs.
• Cross functional collaboration, Adaptability & Inclusiveness
• Result and execution focused - Ability and drive for achieving and surpassing targets by adopting the Corporate Marketing and Sales strategy. Should lead by example ensuring "feet on ground" execution.
• Strong track record of developing people & creating high-performance teams and pools of talent at Hight PHY/PCPM HQs for significant and sustainable value creation while ensuring handling multiple stakeholder management including Business Finance (Sales)