Digital marketing manager

About Vishram International Services (VIS)

Vishram International Services (VIS) is a global education and workforce mobility organization dedicated to empowering students and professionals to explore international opportunities. We facilitate high school placements in the U. S. and Europe, assist with higher education admissions, and connect skilled workers with reputable overseas employers.

Position Overview – Social Media Manager

We are seeking a strategic and results-oriented Social Media Manager to lead and expand our digital presence across Facebook, Instagram, Linked In, Tik Tok, and You Tube. The ideal candidate will be capable of working independently to plan, execute, and optimize campaigns focused on brand growth, audience engagement, and lead generation through performance-driven social media marketing.

Key Responsibilities

Lead Generation & Campaigns

Plan, create, and execute paid & organic campaigns on Facebook, Instagram, Linked In, and Google.

Achieve a  target Cost Per Lead (CPL) under ₹100  for student and workforce mobility programs.

Run A / B testing on creatives, copy, and landing pages to improve conversion rates.

Content & Brand Growth

Develop engaging content strategies tailored for students, parents, and working professionals.

Manage multiple brand accounts (VIS, Host J1 Talent, etc.) with consistent voice and branding.

Handle reputation management, including responding to comments / messages professionally.

Analytics & Reporting

Track performance metrics (CPL, CTR, CAC, ROI) using GA4, Zoho, and Meta Ads Manager.

Prepare weekly reports with actionable insights to increase lead volume and quality.

Build dashboards for management review and decision-making.

Automation & Tech Savvy Execution

Integrate social campaigns with  CRM (Zoho)  for lead capture and nurturing.

Set up automation flows (email, Whats App, SMS) for faster student / worker follow-up.

Stay updated on platform algorithm changes, new tools, and lead-gen trends.

Required Skills & Experience

3–5 years of experience in  performance-based social media management.

Proven track record of delivering  high-volume leads  via paid campaigns.

Strong knowledge of  Facebook Ads Manager, Linked In Ads, Google Ads, Tik Tok Ads.

Hands-on experience with  Zoho CRM, automation tools, and analytics platforms.

Ability to work  independently , without constant supervision.

Excellent copywriting & communication skills (English & Hindi preferred).

Work location : 14th Floor, Sun Gravitas, Off Shyamal Cross Roads,

Ahmedabad .