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Brand Experience Designer

Brand Experience Designer

Coconat CreativesBengaluru, Republic Of India, IN
14 hours ago
Job description

Role Description : Brand Designer

This is a job description for a highly versatile Brand Designer who will own the visual identity and experience across static, motion, and interactive platforms.

Key Responsibilities

Brand Identity & Illustration

  • Design and govern the core visual identity system (logo, typography, color palette, imagery style) and comprehensive brand guidelines.
  • Develop and create original custom illustrations and iconography that align with the brand's personality, for use across marketing, product, and content.
  • Translate complex ideas and concepts into clear, compelling, and brand-aligned visual narratives.
  • Design and produce a wide range of static marketing and communication assets (e.G., social media graphics, ad banners, presentations, print collateral).

Motion Graphics & Animation

  • Conceptualize, storyboard, and animate high-quality motion graphics for digital channels (social media, website, product explainers, video content).
  • Define and apply the brand's motion language , including animated logos, transition effects, and kinetic typography.
  • Collaborate with the UI / UX team to integrate subtle, purposeful micro-interactions and animations into digital products to enhance engagement and user feedback.

    • UI / UX Design & Digital Experience

  • Collaborate with Product and Engineering teams to ensure the brand identity is flawlessly and consistently executed across all digital products (web, mobile apps, landing pages).
  • Design, iterate on, and test user interface (UI) components (buttons, forms, menus, widgets) to ensure visual coherence with the brand and excellent usability.
  • Contribute to the user experience (UX) process by creating wireframes, prototypes, and user flows, maintaining a focus on accessibility and user-centered design principles.
  • Help develop and maintain the digital Design System , ensuring all components are documented and reusable across teams.

    • Required Skills & Qualifications

  • 5+ years of professional experience in graphic design, with a focus on brand development and digital projects.
  • Strong portfolio demonstrating expertise in brand identity, motion graphics, UI / UX design, and custom illustration.
  • Expert proficiency in industry-standard design and motion software :
  • Adobe Creative Suite (Illustrator, Photoshop, InDesign, Premiere Pro).
  • Motion Graphics : Adobe After Effects (essential).
  • UI / UX / Prototyping : Figma or Sketch / Adobe XD (essential).
  • Solid understanding of fundamental design principles (typography, color theory, composition, visual hierarchy).
  • Deep knowledge of UI / UX principles , responsive design, and best practices for web and mobile platforms.
  • Excellent visual storytelling abilities, able to communicate concepts clearly and defend design decisions to stakeholders.
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    Brand Designer • Bengaluru, Republic Of India, IN