Digital Marketing Specialist

About the Company

Vision : BIK helps e-commerce companies in India unlock more revenue. We work with leading players like Livspace, Fireboltt, Tata Brands, and Forum Mall. With our products BIK and Manifest.ai, our goal is to become the global leader in marketing automation.

Scale : We already process 1B+ events annually, growing rapidly month over month.

Fuel : Backed by Sequoia Capital and Y Combinator, with strong monetization from early days and healthy revenue growth.

People : A culture of high challenge, high reward—designed for those who want to solve big problems and grow fast.

Job Summary

As a Digital Marketing Specialist , you will be directly responsible for executing, monitoring, and optimising campaigns across LinkedIn, Google, Meta, and other platforms. You’ll work closely with the Marketing Manager to implement strategies, run experiments, and generate insights that contribute to pipeline growth and customer acquisition.

Key Responsibilities

1.Campaign Execution

Launch and manage paid campaigns across LinkedIn, Google Ads, Meta, and other digital platforms.

Set up targeting, bidding strategies, and tracking for campaigns.

2.Optimization & Reporting

Monitor performance daily, adjusting campaigns to maximize ROI and reduce CPL.

Generate reports on key metrics (CTR, CPC, CPL, CAC, conversions).

Conduct keyword research, competitor benchmarking, and audience testing.

3.Testing & Creative Input

Support A / B testing of ad creatives, messaging, and landing pages.

Provide performance insights to the design / content team for improving creatives.

4.Collaboration

Work with Growth and Sales to align campaign execution with business objectives.

Maintain campaign documentation and share learnings for scale-up.

5.Results

Generate meetings for our sales team across geographies like India, US, Australia.

Qualifications

3+ years of hands-on experience in performance / digital marketing.

Proven ability to run LinkedIn Ads and Google Ads campaigns (Search, Display, Retargeting).

Familiarity with campaign metrics : CTR, CPC, CPL, CAC.

Comfortable working with spreadsheets and dashboards for campaign tracking.

Indepth expertise on Google analytics.

Perks

Work From Home Policy

Comprehensive Medical Insurance

Quarterly Offsite Team Outings

Well-Stocked Snacks Pantry

Exclusive Wellness Discounts

Free dog therapy (yes we are pet friendly workplace)