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Business Analyst - Market Insights

Business Analyst - Market Insights

beBeeMarketingKottayam, Kerala, India
3 days ago
Job description

Market Intelligence Specialist

We are seeking a skilled Market Intelligence Specialist to support data-driven decision-making by collecting, analyzing, and interpreting market data. This includes understanding current market conditions, customer preferences, and competitive landscapes to inform strategic planning, product development, and marketing initiatives.

  • Conduct primary and secondary research on industry trends, customer behavior, and competitor performance.
  • Design and execute surveys, focus groups, interviews, and observational studies to collect data.
  • Analyze customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
  • Compile and analyze statistical data using modern tools and software (e.g., Excel, SPSS, R, Python, Tableau).
  • Interpret data trends and patterns to provide actionable insights and strategic recommendations.
  • Monitor and forecast marketing and sales trends based on research findings.
  • Prepare clear and compelling reports, dashboards, charts, and presentations for internal stakeholders.
  • Presentation of research findings to senior leadership and cross-functional teams.
  • Translation of complex data into understandable insights for business strategy, product development, and marketing.
  • Tracking of competitor products, pricing, sales, and marketing strategies.
  • Benchmarking of performance against key competitors and industry standards.
  • Closely working with marketing, product, sales, and executive teams to align research goals with business objectives.
  • Insight provision to support campaign development, go-to-market strategy, and customer segmentation.
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Analyst • Kottayam, Kerala, India

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