Director of Admissions

Job Description

Strategic Planning & Leadership

Develop and execute the university’s annual and long-term admissions strategy in alignment with academic and institutional goals.

Provide leadership to the Admissions Department, including planning, resource allocation, staff supervision, and performance evaluation.

Establish enrollment targets and monitor progress toward achieving them.

Student Recruitment & Outreach

Lead national and international student recruitment initiatives to attract a diverse and talented student body.

Develop partnerships with schools, coaching centers, educational agents, and international recruitment platforms.

Organize and participate in education fairs, school visits, open houses, webinars, and promotional campaigns.

Admissions Operations

Supervise all application processing, document verification, eligibility checks, and selection processes.

Ensure admissions are conducted in a transparent, timely, and policy-compliant manner.

Oversee entrance examinations, interviews, and merit-based selections as per program-specific requirements.

Marketing & Communication

Collaborate with the Marketing Department to create impactful admissions campaigns, including digital, print, and PR initiatives.

Ensure clear and consistent communication with prospective students, parents, and counselors regarding programs, deadlines, scholarships, and admissions procedures.

Data Management & Reporting

Utilize CRM systems and data analytics to track applicant behavior, conversion rates, and campaign effectiveness.

Prepare regular reports and presentations for university leadership and accreditation bodies.

Policy & Compliance

Ensure adherence to university policies, UGC norms, and relevant regulatory guidelines.

Maintain confidentiality and integrity in handling applicant data and sensitive information.

Qualifications & Experience :

Master’s degree in education, Management, Marketing, or related fields (Ph.D. preferred).

Candidates having experience of working with premium institutes is preferred.

Minimum of 10–15 years of progressive experience in higher education admissions or enrollment management.

Prior leadership experience in admissions within a reputed university or educational organization.

Deep understanding of national and international education systems, student mobility trends, and regulatory frameworks.

Key Skills & Competencies :

Strong leadership, strategic thinking, and decision-making skills.

Excellent communication, interpersonal, and public speaking abilities.

Data-driven approach with proficiency in CRM systems, admissions software, and Microsoft Office.

Strong organizational and project management skills.

Ability to work in a dynamic, cross-functional, and multicultural environment.

Familiarity with digital marketing tools and student engagement platforms.

Desirable Attributes :

Exposure to global education markets (e.g., South Asia, Africa, Middle East).

Experience with student financial aid and scholarship administration.

Track record of innovation and growth in student recruitment.

Salary & Benefits :

Competitive and commensurate with experience.

Performance-based incentives.

Housing / relocation assistance as per university norms.

The list is an indicative not exhaustive. You shall extend your advice, for any work, as and when asked by the competent authority of the University.