Therapy Manager

Division

Department

Sub Department 1

Job Purpose

Achieve the tertiary and secondary business of the division in the respective territory and therapy by managing relationships with the key stake holders viz. doctors & chemists and by creating prescriptions by marketing the company's brands and providing superior customer service thereby achieving the company's overall Business targets for the division in India

Key Accountabilities (1 / 6)

Achieve the Sales targets by brand marketing against the plan for the year

• Identify the customer-brand matrix by doing appropriate market studies, placing the right product for right customer.
• Understand the potential of customer and modifying the selling techniques
• Promote the product with the help of scientific tools / publications, demonstrations, PDA, reminder cards etc
• Ensure the monthly Doctor Conversion & increasing prescriber base
• Drive the business of PPP and NI Products for establishing the brands thereby improving business stability

Key Accountabilities (2 / 6)

Monitor business details thereby planning the sales achievement

Key Accountabilities (3 / 6)

Maintain the Basic Working standards for daily operations

Key Accountabilities (4 / 6)

Develop and continuously enhance In-clinic Effectiveness for driving better results and increasing prescriptions

Key Accountabilities (5 / 6)

Manage customer relationship for continued engagement of Key support customers

Key Accountabilities (6 / 6)

Major Challenges

Key Interactions (1 / 2)

Key Interactions (2 / 2)

Dimensions (1 / 2)

Dimensions (2 / 2)

Key Decisions (1 / 2)

Daily Call planning & Monthly tour planning

Brand matrix for doctors

Use of different types of material / samples and / or gifts for promotion

Key Decisions (2 / 2)

Shall recommend differential services and initiatives for certain set of doctors for business improvement to the Area Business Manager

Camps and activities for any particular doctor recommended to the Area Business Manager

Education Qualification

Graduate, preferably Science graduate or have studied science up to class XII.

Non Science candidates may be considered, in case of specific experience in the division / industry

Relevant Work Experience

6 months to 3 years of experience in Pharmaceutical industry with

Candidates with no experience shall be considered after evaluating their aptitude in understanding science and medical terminologies.

Experience in the same industry. Pleasant and confident body language

Good communication skills; Need to have operating knowledge of computers & smart phones / tablets

The candidate should be ready to travel extensively

Skills Required

Brand Marketing, Communication Skills, Market Studies