Project Manager - NPD

About us / Company overview :

PEP brands is India’s 1st personal care brand with an exciting range of Caffeinated products for young and aspiring millennials. We believe in Confidence over all skin & body biases. Redefining the age-old notions of beauty associated with colour, we never sell insecurities. We have vowed not to make fairness products. At mCaffeine beauty has no colour or gender. It's about you. You are a revolution, a culture, a routine, a high, and essentially now - a Lifestyle. You are Bold, Young and Confident.

Come, join the pack!

Role : Project Manager – New Product Launch

Department : Product / New Launches

About the Role

We are looking for a dynamic and detail-oriented Project Manager to lead and execute new product launches across the mCaffeine and Hyphen brands. The candidate will be responsible for driving cross-functional coordination, ensuring timely execution, managing vendors, and delivering market-ready products that meet quality, cost, and timeline expectations.

This role is ideal for someone who thrives in a high-speed D2C environment, understands end-to-end product development cycles, and can orchestrate stakeholders from R&D to packaging, supply chain, QC, marketing, and finance.

Key Responsibilities

1. Project & Timeline Management

Own the complete NPD (New Product Development) timeline – from concept to launch.

Create and manage detailed project plans, with defined milestones, risk assessments, and contingency actions.

Ensure timely approvals, documentation, and cross-functional alignment.

2. Cross-Functional Coordination

Lead coordination between R&D, packaging, design, marketing, procurement, supply chain, QC, and finance teams.

Conduct weekly project review meetings and share status updates with leadership.

Escalate bottlenecks proactively and drive fast resolutions.

3. Vendor & Partner Management

Coordinate with formulators, packaging suppliers, and other third-party manufacturers.

Ensure vendors meet commitments on timelines, MOQs, compliance, and quality.

4. Documentation & Compliance

Oversee creation and approval of artworks, BOMs, COAs, MSDS, regulatory documents, and trial reports.

Ensure complete readiness for QA, QC, and regulatory requirements before production.

5. Production & Launch Execution

Drive pilot batches, stability studies, and pre-production runs.

Ensure seamless handover to supply chain for mass production.

Partner with marketing to ensure readiness for GTM assets, listings, and launch campaigns.

6. Cost, Quality & Efficiency Management

Track project costs and ensure products are developed within target COGS.

Optimize processes to improve speed-to-market and reduce rework.

Key Skills Required

Strong project management and multi-stakeholder coordination skills

Knowledge of NPD cycles in beauty, personal care, or FMCG

Understanding of formulation basics, packaging development, and supply chain workflows

Excellent communication, problem-solving, and time-management skills

Strong documentation, tracking, and follow-up discipline

Proficiency in Excel, Sheets, and project management tools (Asana, Monday, or similar)

Ideal Candidate Profile

Education

Bachelor’s degree in : Engineering (Chemical, Mechanical, Production preferred), OR B.Pharm / M.Pharm, OR B.Tech / M.Tech in Food Tech, Cosmetic Tech, Biotechnology

MBA (Operations / Marketing / Supply Chain) is an added advantage.

Experience

2–5 years experience in : D2C brands (Beauty, Personal Care, FMCG)

NPD / Project Management / Operations / Supply Chain roles

Exposure to vendor management & cross-functional coordination is a big plus.

Soft Traits

High ownership mindset

Sharp follow-through and execution discipline

Ability to work under tight timelines

Fast learner with a hustler attitude

Strong stakeholder management capabilities