We are looking for a Digital Marketing Executive to handle marketing for two verticals :
- Export Training Program (Lead generation in India)
- Export Products (International buyer outreach)
Key Responsibilities :
1. Performance Marketing
Plan, execute, and optimize Meta & Google Ads for lead generationCreate and manage ad funnels , landing pages, and retargetingMonitor campaign metrics (CPL, CTR, ROAS) and improve performance continuouslyConduct A / B testing for creatives, audiences, and ad placements2. Social Media & Content Creation
Create reels, posts, carousels, and stories for both verticalsHandle content calendars and maintain consistent postingWrite strong ad copies, captions, and video scripts that convertEnsure all content aligns with brand messaging and market psychology3. Campaign Management
Track campaign performance daily and fix issues proactivelyPrepare weekly performance reports with clear insightsCoordinate with designers / video editors when requiredResearch trends, competitor activities, and new marketing anglesRequired Skills
Hands-on experience with Meta Ads and Google AdsAbility to create short-form content (reels, product videos, etc.)Proficiency in basic editing toolsStrong understanding of audience targeting and lead generationData-driven mindset with the ability to analyze and optimize fast