Senior Marketing Specialist

Job Summary :

We are looking for a dynamic and creative Senior Marketing Specialist to lead marketing campaigns, branding initiatives, and demand-generation activities. The ideal candidate should have hands-on experience in digital and offline marketing, analytics-based strategy planning, and customer-focused communication.

Key Responsibilities :

• Plan and execute digital and traditional marketing campaigns to generate leads and brand visibility.
• Develop and manage content for social media, website, blogs, and marketing collateral.
• Work closely with sales teams to drive B2B / B2C conversions.
• Track campaign performance using analytics tools and produce reports to leadership.
• Conduct competitor analysis and support development of go-to-market and pricing strategies.
• Coordinate events, product launches, customer engagement initiatives, and trade exhibitions.
• Manage vendor relationships for marketing activities and promotional material.
• Support CRM activities and customer outreach programs.

Required Skills & Experience :

(ref : iimjobs.com)