Paid Search Specialist

Company Description

Engross Digital Marketing LLC is a full-service digital marketing agency specializing in innovative and results-driven marketing solutions. Our services include Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, Search Engine Optimization, Organic Social, Performance Marketing, Web Development, and Mobile App Development. As a Google Partnered Agency, we adhere to high standards of expertise and performance in online advertising. With a passionate team of experienced professionals, we are committed to helping businesses achieve their objectives by maximizing ROI and fostering digital growth. At Engross Digital Marketing LLC, we value excellence and aim to drive success for our clients in the digital landscape.

Role Description

We are seeking a dedicated and results-oriented Google Ads Specialist for a full-time remote role. The Google Ads Specialist will be responsible for designing, implementing, and optimizing paid search campaigns. Day-to-day tasks include conducting keyword research, creating ad copies and strategies, managing budgets, tracking campaign analytics, and identifying optimization opportunities. Collaboration with other team members to support integrated marketing strategies will also be an essential part of this role.

Qualifications

• Proficiency in Google Ads, campaign management, and keyword research tools.
• Experience in creating effective ad copies, targeting strategies, and optimizing ads for improved click-through rates and conversions.
• Strong understanding of tracking, analytics, and data interpretation to evaluate performance.
• Knowledge of performance marketing, search engine marketing (SEM), and pay-per-click (PPC) strategies.
• Excellent communication and analytical skills, with the ability to work independently and as part of a team.
• Experience managing multiple campaigns across various industries and budgets is a plus.
• Bachelor's degree in Marketing, Business, Data Analytics, or a related field is preferred.