Sales Collateral and Content Strategist

ObjectWin Technology IndiaBengaluru, Republic Of India, IN

11 hours ago

Job description

Company Description

ObjectWin specializes in providing high-quality Technology Consulting & Advisory Services tailored to clients’ unique needs. With a commitment to excellence, innovation, and customer satisfaction, we help businesses to delivery mission critical projects and build high-performing teams to achieve success. Leveraging industry expertise and advanced technology, ObjectWin delivers customized solutions, from staff augmentation to project-based staffing. Based in India, ObjectWin supports businesses with efficient and client-focused services.

Job Summary :

We are seeking a creative and strategic Sales Content Specialist to join our Sales Enablement team. This role will be pivotal in developing high-impact sales and digital content that empowers our sales teams to effectively engage prospects and clients in the Guidewire ecosystem. The ideal candidate will collaborate closely with sales, marketing, and product teams to craft compelling content that drives revenue growth and supports the Guidewire CoE initiatives.

Key Responsibilities :

Content Creation & Management

Develop sales collateral including pitch decks, one-pagers, case studies, solution briefs, and email templates tailored to Guidewire offerings.
Create digital content such as videos, infographics, blog posts, and microsite copy to support campaigns and outreach.
Maintain and optimize the sales content repository ensuring accessibility and relevance.
Optimize content for search engines (SEO) to improve visibility and organic traffic, conducting keyword research as needed.
Manage and maintain a content calendar, ensuring the timely delivery and organization of content assets, often within a Content Management System (CMS).

Sales Enablement Support

Collaborate with sales leadership to identify content gaps and opportunities.

Translate complex Guidewire solutions into clear, value-driven messaging for sales conversations.

Support onboarding and continuous learning initiatives with content that enhances product knowledge and selling skills.

Stay current on industry trends, consumer preferences, and advancements in sales and content technology to ensure content remains relevant and effective

Cross-functional Collaboration

Work with marketing, product, and CoE teams to ensure brand consistency and alignment with strategic goals.

Participate in campaign planning and execution to ensure content supports lead generation and conversion.

Performance Tracking

Monitor usage and effectiveness of content assets.

Use analytics to refine content strategy and improve engagement metrics.

Qualifications :

Bachelor’s degree in Marketing, Communications, Journalism, or related field.

3–7 years of experience in sales content creation, preferably in IT services or enterprise software.

Strong understanding of Guidewire or P\ &C insurance domain is a plus.

Excellent writing, editing, and storytelling skills.

Familiarity with sales enablement platforms and CRM tools (e.G. Zoho)

Ability to work independently and manage multiple projects in a fast-paced environment.

Job Location : Bangalore

Work Mode : Hybrid

Create a job alert for this search

Content Strategist • Bengaluru, Republic Of India, IN