Digital Marketing Specialist

Key Responsibilities

• End-to-End Campaign Management : Plan, execute, and manage integrated digital campaigns across SEO / SEM, email, social media, and display advertising to drive leads and revenue.
• Content & SEO Optimization : Conduct keyword research and optimize web content (website, blogs, landing pages) for both on-page and technical SEO.
• Paid Advertising (PPC) : Manage and optimize PPC campaigns on Google Ads and LinkedIn to maximize ROI and attract enterprise clients.
• Social Media Management : Develop and execute B2B social media strategies (LinkedIn, Twitter) to enhance brand authority and generate qualified leads.
• Email Marketing & Automation : Design and run targeted email campaigns, newsletters, and lead nurturing workflows to support the sales funnel.
• Analytics & Reporting : Track and analyze campaign performance using Google Analytics and Search Console; provide actionable insights for improvement.
• CRM & Automation Tools : Manage CRM and marketing automation systems (e.g., HubSpot, Salesforce) for efficient lead tracking, scoring, and lifecycle management.

Qualifications & Skills