Social Media Manager

About Cult

Curefit Healthcare Pvt Ltd, founded in 2016, is India’s largest fitness company and wellness platform. Cult, from the house of Curefit, was established with a mission to make fitness easy, fun and accessible to everyone, and has emerged as a community celebrating the joy of fitness. The brand today offers a range of fitness services ranging from group workouts, gyms and personalized fitness solutions, as well as an expansive selection of quality fitness products for the everyday athlete. The company’s vision is to empower everyone towards an active and healthier lifestyle through innovative fitness solutions, enabled by technology.

Role Overview :

Cult.fit is looking for a creative Social Media Manager – Pilates to lead content and community growth for the Pilates vertical. This role will be responsible for shaping how Cult’s Pilates brand shows up across social platforms - building awareness, driving engagement, and inspiring India’s Pilates community.

You’ll work closely with the brand, creative, and fitness teams to bring Pilates to life across video, influencer, and community-driven storytelling. This is a high-ownership role for someone who deeply understands social media culture, has a strong creative pulse, and is passionate about fitness, movement, and wellness.

• Please attach your Portfolio Link in the resume

Key Responsibilities :

Social Strategy & Execution

Develop and own the social media strategy for Cult Pilates across platforms (Instagram, YouTube, X, LinkedIn, etc.)Create platform-specific content calendars that drive awareness and engagement.

Plan, produce, and publish high-quality photo, video, and UGC content aligned with the brand tone of voice.

Content & Community Building

Collaborate with trainers, studios, and members to showcase authentic Pilates stories.

Build and nurture an engaged online community that celebrates the Pilates lifestyle.

Drive conversations around movement, mindfulness, and wellness to position Cult as the go-to Pilates brand.

Campaigns & Collaborations

Partner with the Brand and Creative teams to execute integrated social campaigns, launches, and challenges. Manage influencer collaborations and partnerships to amplify reach and brand storytelling. Experiment with emerging content formats (Reels, trends, long-form, live sessions, etc.) to stay ahead of the curve.

Analytics & Optimization

Track key social media metrics : reach, engagement, and follower growth.

Analyze performance and continuously optimize strategy for better ROI.

Monitor trends, competitor activities, and audience insights to identify new growth opportunities.

Cross-Functional Collaboration

Work with the Offline Creative & Growth teams to align social narratives with business priorities.

Support campaign amplification for on-ground events, launches, and partnerships.

Ensure brand consistency across all social media touchpoints.

What We’re Looking For :

3-4 years of experience in social media management, content strategy, or digital marketing.

Proven experience building and managing social media for lifestyle, wellness, or fitness brands.

Exceptional copywriting and storytelling skills with a strong visual sense.

Deep understanding of social platforms, algorithms, and emerging digital culture.

Experience working with influencers, creators, and video-first formats.

A genuine passion for fitness and wellness - ideally with familiarity or interest in Pilates is a plus.