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Media Manager
Media ManagerConfidential • Mumbai
Media Manager

Media Manager

Confidential • Mumbai
27 days ago
Job description

Key Responsibilities :

  • Based on media strategies, set the planning, implementation and follow-up of the local paid media strategy
  • Drive a successful implementation of marketing campaigns across all bought media (Brand, Consideration)
  • Brief & coordinate media plan to media agency / ies in the market
  • Key contact and responsible for the day-to-day local media agency / ies collaboration Perform media audits to ensure media buying efficiency
  • Work closely with the internal stakeholders to deliver the ABP and keep a strong check on the ROI Media / Activity Budget & Follow Up
  • Perform analysis and share results and learnings for the different customer groups per media channel on a weekly and monthly basis
  • Drive allocation of paid brand & consideration media budget investments to different customer groups and media channels, following up on results coupled to spending
  • Handle invoices related to media spend Customer Know the customers in your markets and infuse insight into media planning seize opportunities to new customer acquisition and retention

Qualifications

  • At least 4 years in managing traditional media as a Media agency or a Media planner
  • Strategic thinker with broad marketing & media skills Expert in paid brand & consideration channels (TV, OOH, OLV, Display,Print etc)
  • Good understanding of local media landscape and how media agencies operate
  • High analytical ability Structured, organized and efficient
  • Strategic experience from driving brand & customer growth for different target groups
  • Skills Required

    Media Planning, Media Buying, Campaign Management

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