Key Responsibilities :
- Based on media strategies, set the planning, implementation and follow-up of the local paid media strategy
- Drive a successful implementation of marketing campaigns across all bought media (Brand, Consideration)
- Brief & coordinate media plan to media agency / ies in the market
- Key contact and responsible for the day-to-day local media agency / ies collaboration Perform media audits to ensure media buying efficiency
- Work closely with the internal stakeholders to deliver the ABP and keep a strong check on the ROI Media / Activity Budget & Follow Up
- Perform analysis and share results and learnings for the different customer groups per media channel on a weekly and monthly basis
- Drive allocation of paid brand & consideration media budget investments to different customer groups and media channels, following up on results coupled to spending
- Handle invoices related to media spend Customer Know the customers in your markets and infuse insight into media planning seize opportunities to new customer acquisition and retention
Qualifications
At least 4 years in managing traditional media as a Media agency or a Media plannerStrategic thinker with broad marketing & media skills Expert in paid brand & consideration channels (TV, OOH, OLV, Display,Print etc)Good understanding of local media landscape and how media agencies operateHigh analytical ability Structured, organized and efficientStrategic experience from driving brand & customer growth for different target groupsSkills Required
Media Planning, Media Buying, Campaign Management