Generative AI Prompt Optimization Specialist

Role - Prompt Engineer | Location - Mumbai | Company - Adfactors PR

We are seeking a highly analytical and creative Prompt Engineer to design, refine, and optimize prompts used across our generative AI-powered media analytics platform.

The ideal candidate brings strong communication skills, a deep curiosity for how language interacts with technology, and understanding of the PR and media domain. Prior PR experience is not mandatory — but an eagerness to learn the basics of domain is essential.

The Prompt Engineer will work closely with product and strategy teams to translate communication objectives into effective AI instructions. The role also involves evaluating AI outputs, maintaining prompt frameworks, and supporting internal teams in developing prompt literacy.

Key Responsibilities

Prompt Design & Optimization

• Design, test, and refine prompts to ensure the AI produces insightful, high-quality, and contextually accurate outputs.
• Experiment with prompt variations, structures, and strategies to improve creativity, relevancy, tone, and efficiency.
• Continuously iterate based on output performance, user feedback, and evolving business needs.

Quality Evaluation & Analysis

Prompt Framework Development

Research & Continuous Learning

Core Competencies

1. Analytical Thinking

3. Domain curiosity

4. Curiosity & Experimentation

5. Collaboration & Stakeholder Alignment

6. Adaptability

Qualifications

experience crafting content, scripts, or messaging is a plus.

Those interested, please share your updated cv with shwetha.harshwal@adfactorspr.com