Digital Marketing Manager

Company Description

Aachari

is a modern menswear brand based in Surat.We focus on creating contemporary, well-crafted clothing for men who value style, confidence, and comfort.

Role Description

• .This is a

full-time hybrid role (Vesu / Work From Home, Surat)

for a

Digital Marketing Manager – Performance & Growth.

You’ll work directly with the founders to plan, execute, and optimize

paid digital marketing campaigns

across Meta and Google.

Your focus will be on

scaling sales, improving ROAS, and driving measurable growth

— not day-to-day social posting.

You’ll analyze performance data, test creatives, refine targeting, and collaborate with our content team to create high-impact campaigns that reflect Aachari’s bold, confident tone.

You’ll meet with the founders 2–3 times a week in Vesu (home or café) for reviews and strategy check-ins.

Key Responsibilities

Plan, launch, and optimize

Meta (Facebook / Instagram)

and

Google Ads

campaigns.

Build full-funnel strategies — awareness, retargeting, and retention.

Track and report on KPIs : ROAS, CAC, CTR, conversions, and sales.

Collaborate with creative and content teams to design performance-driven ad visuals and copy.

Execute digital strategies for

product launches and collection drops.

Manage

email / WhatsApp automations

and remarketing flows

Stay up to date with digital trends, tools, and optimization tactics.

Qualifications

2–5 years of experience in

performance marketing or digital ads

(D2C / fashion experience preferred).

Proficiency in

Meta Business Manager, Google Ads, and Analytics.

Strong understanding of

conversion tracking, pixel setup, and performance metrics.

Analytical mindset — comfortable with data, reports, and optimization.

Excellent communication and accountability — able to work independently.

Bachelor’s degree in marketing, Business, or related field (preferred)

Work Setup

Hybrid (Work From Home + 2–3 review meets / week in Vesu, Surat)

Flexible hours, performance-focused culture

Direct founder collaboration

PAY RANGE

₹30,000 – ₹40,000 per month (depending on experience)