Head of Sales

Job Description – Associate Director / AGM / Sr. Manager – India Business

Position Title : Associate Director – India Business / AGM – India Business / Sr. Manager – India Business (designation will depend on seniority & experience)

Location : Ahmedabad

Experience : 10–15 years in B2B Sales (preferably in F&B Ingredients industry)

Employment Type : Full-time

Role Overview

We are seeking a highly motivated and experienced Business Leader to drive our India operations. The role involves end-to-end sales ownership, customer acquisition, retention, and revenue growth in targeted categories and territories. This position demands strong leadership, strategic thinking, and hands-on execution ability.

Key Responsibilities

• Own and drive the entire sales lifecycle : lead generation, prospecting, client engagement, negotiation, closure, and customer relationship management.
• Develop new business opportunities and retain existing customers across defined categories and territories.
• Plan, co-create, and implement the Go-to-Market (GTM) strategy; regularly review and update execution plans.
• Set measurable sales targets, build action plans, and drive proactive execution.
• Identify customer pain points and position company solutions with a win-win approach.
• Act as the primary communication point between the Co-Founder and internal / external stakeholders.
• Maintain detailed documentation, pipeline tracking, and reporting in CRM systems.
• Develop SOPs in collaboration with Regional Office and ensure compliance with systems and processes.
• Execute cold calls, qualify leads, and build relationships with decision-makers and influencers.
• Collaborate with cross-functional teams for samples, dispatches, and order execution.
• Maintain accurate sales records, email communications, and digital files.
• Be open to extensive travel within India for customer meetings and trade shows.

Key Skills Required