Performance Marketing Intern

About Lokal :

Access & Empowerment for Bharat through AI and Local Language Internet

Lokal is India’s largest regional content and services platform, built for the 500 million+ internet users from tier 2+ towns.

Founded by IIT alumni, Lokal started in 2018 to address the lack of relevant local content and now goes beyond content to solve real, everyday problems of Bharat. Growing as a house of apps, Lokal is evolving into an AI-driven discovery and access platform—connecting users in tier 2+ India with the experts, tools, and knowledge they’ve historically lacked access to :

Lokal Matrimony – Location-based matchmaking apps focused on hyperlocal compatibility.

Lokal Jobs – Hyperlocal job discovery platform connecting blue- and grey-collar workers with nearby opportunities.

GyanTV – Skill-based learning in regional languages (stocks, photography, small business & more).

Dostt – Make new friends through voice chats, games, and real, authentic conversations

Eaze – A safe space to explore emotional well-being via community-driven support.

AstroLokal – Instant access to trusted astrologers through audio and chat.

And more – 10+ new apps in testing & exploration across agricultural advisory, legal advisory, financial guidance, and AI-powered personal assistants

Key Responsibilities :

• Create engaging ad content tailored to south audiences.
• Assist in the end-to-end execution of performance marketing campaigns.
• Optimize ads to improve performance metrics, including CAC and ROI.
• Collaborate with the creative and analytics teams to ensure cohesive strategies.
• Analyze campaign data and provide actionable insights to enhance results.

Requirements

Benefits

Location : In-office

Duration : 6 months