Social Media Manager

Company Overview Skin Philosophy Training is the longest-established leader in aesthetic therapy education, operating since 2011 across the UK, Ireland, and India. Our Mumbai operations include both our training academy and Skin Philosophy London Clinic, offering cutting-edge aesthetic treatments and internationally recognized qualifications.

Position : Social Media Manager Location : Mumbai, India

Employment Type : Full-time

Department : Marketing

Reports to : Business Owner

Role Summary We're seeking a creative and strategic Social Media Manager to drive our digital presence across India, with primary focus on Instagram marketing. You'll be responsible for promoting our aesthetic therapy courses, equipment sales, and clinic services while building a strong community of students and professionals in the beauty industry.

Key Responsibilities Content Creation & Strategy :

Develop and execute comprehensive social media strategies, primarily for Instagram

Create engaging content showcasing our courses (Level 2-7 aesthetic qualifications)

Produce promotional content for aesthetic equipment (HIFU, RF, laser machines)

Develop student testimonial campaigns and success stories

Create educational content about aesthetic treatments and procedures

Brand Management :

Maintain brand consistency using our color palette (white, orange, gold, peach)

Ensure all content aligns with our premium, professional aesthetic training brand

Develop visual content that reflects our London-trained expertise and advanced technology

Community Engagement :

Build and nurture online communities of aesthetic therapy students and professionals

Engage with followers, respond to inquiries, and drive lead generation

Collaborate with students and graduates for user-generated content

Manage online reputation and customer feedback

Campaign Management :

Plan and execute social media campaigns for course enrollments

Promote webinars, masterclasses, and training events

Support equipment sales through targeted social media campaigns

Track and analyze campaign performance metrics

Market-Specific Focus :

Understand and leverage Mumbai / India beauty market trends

Create content relevant to Indian aesthetic therapy regulations and practices

Develop partnerships with local beauty influencers and professionals

Adapt global content for Indian market preferences

Required Qualifications Essential :

2-3 years of social media management experience, preferably in beauty / wellness industry

Proven expertise in Instagram marketing and content creation

Strong understanding of Mumbai / India beauty and wellness market

Excellent written and verbal communication skills in English and Hindi

Proficiency in social media management tools and analytics platforms

Basic graphic design skills (Canva, Adobe Creative Suite)

Experience with video content creation and editing

Preferred :

Background in beauty, wellness, or education industry

Knowledge of aesthetic treatments and procedures

Experience with lead generation through social media

Understanding of educational content marketing

Previous work with training institutes or academies

Key Skills & Attributes Creative storytelling ability

Strong visual aesthetic sense

Data-driven approach to content optimization

Ability to work independently and manage multiple projects

Understanding of compliance requirements for medical / aesthetic advertising

Passion for beauty and wellness industry

Results-oriented mindset with focus on ROI

What We Offer Competitive salary commensurate with experience

Opportunity to work with the market leader in aesthetic education

Professional development in the growing aesthetic industry

Flexible working arrangements

Access to aesthetic training courses and treatments

Dynamic, supportive work environment

Success Metrics Instagram follower growth and engagement rates

Lead generation and conversion from social media

Course enrollment attributable to social media efforts

Equipment sales driven through social platforms

Brand awareness and market presence growth

Application Requirements Please submit :

Updated resume / CV

Portfolio of previous social media work (especially Instagram)

Brief cover letter explaining your interest in aesthetic industry

Examples of content you've created for beauty / wellness brands

Phone : Website :