Role Responsibilities
- Support on Key Accounts Strategy Development
- Support implementation of Key Account strategy for USL
- Responsible for delivery of Key Account Sales Target
- National Key Accounts Support to Regional Key Accounts Delivery
- Recommend terms of trade and contracts for national key accounts and
identify relationships
Support execution of all National and Regional Agreements, including development through theregional category of national chains; Partner in negotiating trading terms, managing trade
spending and sales forecast, as well as perform promotional planning and business review
Prepare annual / quarterly activity calendar for Key Account Programs – National or RegionalSupport new products launch and ensure generation of trials for the brands – collaboratewith Brand Teams
Prepare training calendar – brand trainings, perfect serve communication, bar academy etc.for Key Account personnel
Customer Marketing Initiatives in Key AccountsWork with internal partners to implement sales, merchandising and promotionalstrategies to accomplish business goals and achieve sales targets
Monitor competitor activities and leverage industry best practices in Key Accounts,conduct shopper in sighting studies in sync with Marketing and Customer Marketing teams
Vendor management with respect to selecting and evaluating vendors, manage key relationshipsManage inter-functional process & relationship for seamless execution – interface for KeyAccounts with Regional Sales, Channel, Customer Marketing and Brand teams
Experience / Skills Required
Qualification : MBA with Marketing Specialization (tier I / II institute)
Experience
2-4 + years' experience in Customer Marketing / Key AccountsKnowledge & Functional Skills
Negotiating & InfluencingPlanning and Organizing skillsWork Team EffectivenessBusiness Analysis, Presentation SkillsCustomer, Consumer and Category InsightCommercial OrientationSkills Required
customer marketing , Key Accounts, Commercial Orientation, Regional Sales