We are looking for a dynamic and experienced Marketing Manager to lead and manage our marketing strategies in the IT sector. The ideal candidate will have a strong understanding of IT solutions, services, and technologies, combined with a proven track record in driving marketing campaigns, improving brand visibility, and generating qualified leads.
Key Responsibilities :
Develop and Execute Marketing Strategies :
- Create and implement marketing strategies to promote IT products and services to targeted audiences.
Digital Marketing :
Manage digital marketing initiatives, including SEO, SEM, PPC campaigns, email marketing, and social media strategies.Content Creation :
Oversee the creation of high-quality marketing materials, including blogs, whitepapers, case studies, website content, and product brochures.Brand Development :
Strengthen the company's brand presence through various online and offline channels.Lead Generation :
Design and optimize campaigns to drive lead generation and improve customer acquisition.Market Research :
Analyze market trends, customer behavior, and competitor strategies to ensure the company remains competitive and relevant.Collaboration with Sales :
Work closely with the sales team to align marketing strategies with sales objectives and enhance the overall lead conversion process.Event Management :
Plan and execute webinars, conferences, trade shows, and other events to promote the company's IT services.Performance Metrics :
Monitor and report on the effectiveness of marketing initiatives through KPIs and analytics tools like Google Analytics, HubSpot, etc.Qualifications :
Education : Bachelor's degree in Marketing, Business, or a related field (MBA is a plus).
Experience : 5+ years of experience in marketing, preferably in the IT industry or a technology driven environment.
Skills :
Strong knowledge of digital marketing and SEO / SEM.Familiarity with marketing automation tools (e.g., HubSpot, Marketo).Excellent communication and content creation skills.Data-driven with strong analytical abilities.Ability to manage multiple projects and work collaboratively with various teams.Strong understanding of IT products, services, and trends is a plus.Preferred Skills :
Familiarity with CRM software and data-driven marketing.Experience in managing teams and collaborating with external vendors / agencies.Knowledge of the latest trends and best practices in online marketing.(ref : iimjobs.com)
