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Want An Experienced Adobe GenStudio Expert (Performance Marketing Specialist)

Want An Experienced Adobe GenStudio Expert (Performance Marketing Specialist)

Hykez Technologies India Pvt Ltd.dehradun, uttarakhand, in
1 day ago
Job description

Company : Hykez Technologies India Pvt. Ltd.

Experience : 4-5 years (Mandatory)

Location : Remote

Employment Type : Full-time / Freelance

The Role :

We are seeking a forward-thinking Performance Marketing Specialist with deep, hands-on experience in  Adobe GenStudio . In this role, you will be the bridge between creative content and campaign performance, using GenStudio to rapidly produce, test, and optimize high-performing assets at scale. You will be instrumental in building a new, agile content supply chain that directly impacts our ROI.

Key Responsibilities

  • Serve as the in-house subject matter expert on  Adobe GenStudio , including  Firefly ,  Express , and  Workfront , for the performance marketing team.
  • Use GenStudio to rapidly ideate, generate, and produce a high volume of creative variations (imagery, text, templates) for A / B testing across paid social, PPC, display, and email marketing channels.
  • Analyze campaign performance data to identify winning creative elements and inform the next cycle of asset generation, creating a continuous feedback loop.
  • Collaborate with designers and content strategists to establish scalable creative workflows and brand-compliant templates within the Adobe ecosystem.
  • Manage and organize digital assets and creative briefs using  Adobe Workfront  to streamline collaboration and project timelines.
  • Stay ahead of the curve on new GenStudio features and generative AI trends, proactively identifying opportunities to improve campaign efficiency and effectiveness.
  • Report on the impact of GenStudio-driven content, demonstrating how speed-to-market and creative agility contribute to key performance metrics (CTR, Conversion Rate, ROAS, etc.).

What We're Looking For (Qualifications & Skills)

Must-Haves :

  • 4 to 5 years  of hands-on experience in performance marketing, with a proven track record of managing and optimizing paid campaigns (e.g., Meta, Google Ads, LinkedIn).
  • Direct, practical experience with Adobe GenStudio  is essential. You must be able to demonstrate how you've used it to create and manage marketing content.
  • Strong proficiency with the broader  Adobe Experience Cloud , particularly  Adobe Express  and familiarity with  Firefly .
  • A data-obsessed mindset with expertise in analytics platforms (Google Analytics, Adobe Analytics) to derive insights and make data-driven creative decisions.
  • Solid understanding of A / B and multivariate testing methodologies for creative assets.
  • Excellent communication skills to articulate the value of generative AI in marketing to both technical and non-technical stakeholders.
  • Nice-to-Haves (Bonus Points For) :

  • Experience with  Adobe Workfront  for project management.
  • A foundational understanding of other AI content generation tools.
  • Experience in an agency setting, managing multiple client campaigns.
  • Basic knowledge of digital asset management (DAM) principles.

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