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Product Content Marketer

SecPodranchi, jharkhand, in

9 hours ago

Job description

About the Role :

We’re expanding our Product Marketing team and looking for talented marketers who can tell compelling stories, shape brand perception, and drive product adoption. You'll be instrumental in crafting a wide range of content—from web pages, blogs, and ebooks to email campaigns, social media posts, taglines, and campaign messaging—that positions our product in the best possible light.

What You’ll Gain :

Hands-on experience shaping product marketing strategies
Deep understanding of IT security and cybersecurity products
Exposure to industry trends and global enterprise customers
A platform to grow into a highly impactful product marketing leader

Key Responsibilities :

Create and manage marketing content including blogs, web pages, ebooks, emails, and sales collateral

Optimize content for SEO to boost organic search visibility and traffic

Collaborate with internal teams (sales, product, and partners) to develop demand-generating campaigns

Ensure consistency, clarity, and accuracy across all marketing communications

Refine and repurpose content to improve readability and engagement

Craft product messaging and positioning that highlights business value

Build compelling product narratives that resonate with target audiences

Monitor content performance metrics to assess effectiveness and guide improvements

Qualifications :

MBA in Marketing or a Bachelor's Degree in Engineering

Strong understanding of product positioning, audience targeting, and content marketing strategies

Exceptional writing, editing, and storytelling skills

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Content Marketer • ranchi, jharkhand, in