Content Lead

About Swiggy :

Founded in 2014, Swiggy is India’s leading tech-driven on-demand delivery platform with a vision to elevate the quality of life for the urban consumer by offering unparalleled convenience. The platform is engineered to connect millions of consumers with hundreds of thousands of restaurants and stores across 500+ cities. Our phenomenal growth has come on the back of great technology, incredible innovation and sound decision-making. About Mumbai Foodie : In 2024, Swiggy joined forces with Mumbai Foodie and all its verticals (rebranded to Servd).Figrr is your ultimate guide (or a trusted local buddy) to the best things to do, experience, and explore in the city with a roundup of exciting recommendations every week. Be it the newest store in town, a hidden cafe that deserves your attention or a theme park to spend your day at, we share curated access to the Mumbai (and beyond!) What will you work on?

• Lead the ideation and creation of content across formats — including Reels, carousels, interviews — with a strong focus on culture, people, and places.
• Build and maintain an ongoing understanding of what’s happening, from emerging spaces and cultural shifts to community-driven events and local scenes
• Collaborate with the design, video, and post-production teams to ensure content is cohesive, well-crafted, and on-brand.
• Attend events, exhibits, talks, performances, and more to capture and translate them into engaging narratives.
• Work closely with collaborators, creators, and community members to co-create stories that feel relevant and resonant.
• Maintain a regular posting cadence aligned with Figrr’s content calendar.
• Participate in brainstorms, campaign planning, and creative reviews with the wider Servd team.
• Track content performance and audience engagement to refine content strategies where needed.
• Contribute to shaping the editorial tone and storytelling approach across platforms. Who are we looking for :
• 3–5 years of experience in content creation, writing, or editorial roles - preferably in culture, media, or creative industries.
• Ability to lead, mentor, and manage creative teams effectively.
• Strong writing and communication skills with a clear sense of structure, tone, and visual storytelling.
• Familiarity with Instagram’s content formats, platform trends, and performance best practices.
• Strong awareness of local culture and events - someone who stays updated with what's happening in the city across art, design, food, fashion, music, and more.
• A collaborative, detail-oriented professional who can manage timelines and coordinate across teams.
• Curious, observant, and proactive with a strong interest in people, places, and creative communities. “