Senior Content Writer

Fincart Financial Planners • Kolkata, IN

5 days ago

Job description

Job Title : Financial Content Writer (Fintech)

We are seeking a Financial Content Writer to create engaging, insightful, and impactful content that communicates our brand story, products, and value proposition across digital and offline platforms.

As a Financial Content Writer, you will develop content strategies that enhance brand awareness, educate audiences, and support marketing and business objectives within the fintech and financial advisory domain.

If you have a passion for simplifying complex financial concepts and crafting narratives that resonate with diverse audiences — we’d love to meet you.

Key Responsibilities

Develop clear, accurate, and engaging content related to personal finance, investments, financial planning, and fintech solutions .
Write and edit content for blogs, website pages, newsletters, whitepapers, articles, and social media .
Collaborate with the marketing and product teams to produce content that supports campaigns, launches, and brand initiatives.
Ensure all content aligns with the brand’s tone, style, and regulatory compliance standards.
Research industry trends, financial products, and competitor content to identify new content opportunities.
Work closely with design and digital teams to develop visual and written storytelling for campaigns.
Optimize content using SEO best practices to improve organic reach and website traffic.
Track and analyze content performance using tools such as Google Analytics and social media insights .
Manage content calendars and deliver high-quality drafts within deadlines.
Contribute to thought leadership initiatives by creating articles, insights, and reports on emerging fintech trends.

Requirements and Skills

Proven experience as a Content Writer, Financial Writer, or Copywriter in the fintech or financial services industry.

Strong understanding of financial concepts, investment products, and fintech innovations .

Excellent writing, editing, and proofreading skills with an eye for detail and accuracy.

Hands-on experience with content management systems (CMS) like WordPress.

Familiarity with SEO tools, keyword research, and content analytics platforms (Google Analytics, SEMrush, etc.).

Ability to simplify complex financial terms into accessible, engaging content for different audience segments.

Strong interpersonal and communication skills to collaborate with multiple teams.

Proficiency in MS Office and digital marketing tools.

Bachelor’s degree in Mass Communication, Journalism, English, Marketing, or a related field .

A portfolio showcasing published financial or fintech-related content is a plus.

What We Offer

Opportunity to work with a leading fintech brand in a fast-paced, innovative environment.

Creative freedom to produce high-impact content that shapes financial awareness and literacy.

Collaborative culture that encourages learning and professional growth.

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Content Writer • Kolkata, IN