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Digital Marketing Manager – Education Sector (Online MBA / UG / PG Programs)

ConfidentialNoida, India

8 days ago

Job description

Job Title : Digital Marketing Manager – Education Sector (Online MBA / UG / PG Programs)

Company : College Gyan

Location : Sector 2, Noida

Job Type : Full-Time (On-site)

Working Hours : 10 AM – 7 PM

Working Days : Monday to Saturday

About College Gyan

College Gyan is India's premier platform for online and distance education. We help students choose the best UGC-recognized online universities across India for UG, PG, MBA, and diploma programs. With over 1,000+ students guided annually and growing rapidly, we are reshaping the future of higher education.

Position Summary

We are seeking a highly skilled and results-driven Digital Marketing Manager to lead our online marketing initiatives and drive high-quality leads for our partner universities, including :

Online NMIMS
Amity University Online
D.Y. Patil University (Online)
Online Manipal
Uttaranchal Online University

The role involves developing and executing performance marketing campaigns, optimizing ad spends, tracking analytics, and ensuring measurable ROI.

Key Responsibilities

Develop and execute digital marketing strategies to generate leads for online UG, PG, and MBA programs.

Plan and manage paid campaigns on Meta Ads, Google Ads, LinkedIn Ads, and other platforms.

Create, monitor, and optimize campaigns to ensure cost-effective lead acquisition.

Work with creative teams to produce engaging ad creatives, landing pages, and marketing collateral.

Implement SEO and content marketing strategies to improve organic reach and website ranking.

Manage marketing automation and CRM integration for lead nurturing.

Track, analyze, and report campaign performance using tools like Google Analytics, Meta Business Suite, and CRM dashboards.

Stay updated with digital marketing trends, competitor strategies, and EdTech market insights.

Collaborate with admissions and sales teams to align marketing efforts with enrollment targets.

Qualifications & Experience

Bachelor's degree in Marketing, Business, or related field (MBA preferred).

3–6 years of experience in digital marketing with a focus on lead generation for the education or EdTech sector .

Proven track record in running high-ROI campaigns on Google Ads, Meta Ads, and LinkedIn.

Strong knowledge of SEO, SEM, social media marketing, and marketing automation.

Experience with tools such as Google Analytics, HubSpot, Zoho CRM, or similar.

Data-driven mindset with strong analytical and problem-solving skills.

Excellent communication and project management abilities.

Why Join College Gyan

Be part of a purpose-driven team impacting students' careers.

Work with the fastest-growing UGC-recognized online university partners.

Transparent incentive structure and performance-based growth.

Supportive, innovative, and collaborative work environment.

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Skills Required

Marketing Automation, Social Media Marketing, linkedin ads , Digital Marketing, Hubspot, Lead Generation, Google Ads, zoho crm, Google Analytics, Sem, Seo

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Digital Marketing Manager • Noida, India