Senior Digital Optimization Consultant

Optimize Website Performance Specialist.

As a detail-oriented and technically skilled website performance specialist, you will serve as the go-to expert for maintaining and improving custom WordPress websites. Your responsibilities include implementing updates, optimizing conversion rates and site performance, managing content changes, and providing web analytics insights that support lead generation and brand initiatives.

This is not a drag-and-drop role — our site runs on a fully custom-built WordPress theme, and you will be working directly with template files, functions, and custom fields to execute updates. This position sits at the intersection of marketing, UX, and development — ideal for someone who thrives on building high-performing websites with clean, semantic code and a sharp eye for detail.

• Maintain and update custom-coded WordPress themes, including template edits, PHP updates, and front-end adjustments.
• Collaborate with marketing team members to publish and optimize new landing pages, blog content, and conversion assets.
• Run regular site audits to identify UX issues, page speed problems, and outdated content.
• Conduct market research, propose ideas to improve conversion rates, design and conduct A / B tests.
• Monitor and improve site performance (load times, mobile optimization, Core Web Vitals, etc.).
• Manage and troubleshoot WordPress plugins, theme functions, and related code dependencies.
• Set up and manage integrations (e.g., Google Tag Manager, Google Analytics 4).
• Track and report on website metrics and user behavior using GA4, Hotjar / Clarity, Search Console, or similar tools.
• Maintain technical documentation of site architecture, custom post types, and plugin configurations.
• Stay current on WordPress core updates, security practices, and modern development techniques.

The ideal candidate has 3+ years experience managing WordPress sites with custom themes, proficiency in HTML, CSS, and basic JavaScript, solid understanding of PHP in a WordPress environment, working knowledge of GA4, Tag Manager, Clarity, and other analytics or performance tools, experience working with Advanced Custom Fields (ACF), custom post types, and taxonomies, familiarity with version control and deployment workflows, working knowledge of CRO strategies and tools for testing and conversion tracking, strong grasp of SEO fundamentals, responsive design, and accessibility standards, and meticulous attention to detail with a proactive, problem-solving mindset.