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Paytm Money - Manager / Senior Manager - Content & Communication

Paytm Money - Manager / Senior Manager - Content & Communication

Paytm MoneyMumbai, India
6 days ago
Job description

Content and Communication Manager - Paytm Money.

Designation : Manager / Senior Manager.

Location : Bengaluru / Noida.

Compensation : Competitive, aligned with experience.

Role Overview :

  • We are looking for a Content and Communication Manager who can make investing simple, relatable, and inspiring for millions of Indian consumers.
  • This role blends storytelling, consumer engagement, and performance-driven content strategy to help users discover, understand, and act on their financial goals with Paytm Money.
  • You will lead the entire content and communication ecosystem across brand campaigns, app journeys, SEO-led discovery, and lifecycle marketing.
  • As a player coach, you will be hands-on with writing, ideation, and strategy while mentoring a high-performing team.

What You'll Do :

  • Lead the Consumer Communication Charter.
  • Build a unified communication strategy that drives trust, clarity, and aspiration among retail investors.
  • Translate business goals into user-focused narratives and campaigns that improve awareness, education, activation, and retention.
  • Define and maintain Paytm Money's brand voice that is conversational, confident, and empowering across all channels.
  • Partner with Product, Growth, Design, and Brand teams to ensure seamless and contextual communication at every touchpoint.
  • Create Content That Converts and Educates.
  • Develop content that simplifies investing across Mutual Funds, Equity, Gold, and MTF, helping users take confident actions.
  • Build multi-format content including in-app messages, blogs, videos, notifications, and newsletters.
  • Launch creative campaigns and content series that drive engagement and strengthen brand love.
  • Balance creativity and performance to ensure every communication drives awareness, activation, or retention.
  • Drive SEO-Led Content Growth.
  • Build and lead Paytm Money's SEO strategy to increase organic visibility and reach high-intent users.
  • Create keyword-driven content calendars aligned with product launches and investor trends.
  • Collaborate with tech and marketing teams to ensure all content is optimized for discovery and performance.
  • Monitor and improve rankings, traffic, and conversion from organic channels.
  • Use SEO insights to guide overall content direction and planning.
  • Strengthen Lifecycle Communication and Retention.
  • Lead CRM and lifecycle communication across email, WhatsApp, push, and in-app channels.
  • Create personalized, behavior-based journeys that improve retention and reactivation.
  • Use storytelling and education to drive deeper engagement and long-term trust.
  • Manage, Mentor, and Collaborate.
  • Manage a team of writers and communication specialists while remaining hands-on for key projects.
  • Collaborate with agencies, SEO experts, and internal design teams to ensure consistency and quality.
  • Build a culture of creativity, accountability, and measurable outcomes.
  • Measure, Learn, and Optimize.
  • Define KPIs for each initiative including engagement, CTR, retention uplift, organic reach, and conversion.
  • Analyze data to refine messaging, tone, and channel strategy.
  • Build performance dashboards to ensure clarity and visibility on results.

    • Who You Are :

  • 6 to 12 years of experience in consumer communication, content marketing, or brand strategy, preferably in fintech, BFSI, or consumer internet.
  • A storyteller who can turn insights into narratives that connect emotionally and drive measurable results.
  • Proven experience in SEO-led content growth including keyword planning, analytics, and blog optimization.
  • Excellent writing and editing skills with strong command over English and brand tone.
  • Experience managing a small team or external partners while contributing individually.
  • Familiar with CRM and SEO tools such as CleverTap, MoEngage, Ahrefs, SEMrush, and Google Analytics.
  • Curious, analytical, and deeply focused on the consumer journey.

    • (ref : iimjobs.com)

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