Commerce Manager & Media Buying Specialist

Experience : 2–3 years (min. 2 years hands-on)

• Location : Chennai
• Function : E-commerce + Omni-channel Media Buying

Role Purpose

Own product feed health and marketplace revenue while leading end-to-end media buying across programmatic (DV360 / TTD), OTT / CTV, display / video, search / shopping, social, audio, DOOH / OOH, and managed TV / radio / print—from planning and negotiation to trafficking, verification, optimization, and measurement.

Key Responsibilities

1) E-commerce Feeds, Listings & Marketplaces

Build / optimize Google Merchant Center feeds (titles, GTIN / MPN, taxonomy, shipping / tax); fix disapprovals & policy flags; use rules / supplemental feeds.

Manage Amazon, Flipkart, 1mg catalogs : A+ content, variations, reviews / Q&A, pricing / deals, Buy Box strategy.

Align inventory / price with Ops; plan sale events, coupons, bundles; PDP CRO (image stacks, bullets, comparison tables, FAQs).

2) Media Buying (Digital + Traditional)

Programmatic Display / Video / CTV : Open auction, PMPs, PG; VAST / VPAID; CTV supply planning.

Search / Shopping / Commerce : Google Search, Shopping / Performance Max, retail media (Amazon / Flipkart).

Paid Social : Meta, YouTube, (if B2B), TikTok (policy-dependent).

Audio : Spotify / JioSaavn (self-serve or I / O).

DOOH / OOH & Print / TV / Radio : Plan, negotiate, raise I / Os, track proofs of performance.

Set budgets, flighting, Reach / Frequency / GRP plans, rate negotiation, value-adds & make-goods.

3) Ad Ops, Brand Safety & Measurement

Trafficking via CM360 (or equivalent) : creatives, tags, macros; naming conventions; frequency caps, geo / dayparting.

Verification : Implement IAS / DV / Moat for viewability, IVT, brand suitability (GARM tiers, block / inclusion lists).

Attribution & lift : geo-holdouts, conversion lift studies; MMM / MTA literacy; incrementality mindset.

4) Optimization & Analytics

Bid / budget pacing, SPO, audience overlap control, creative rotations, negative keywording, query sculpting via feeds.

Build SKU-level P&L and dashboards (ROAS, TACOS, CPM / CPV / VCR, viewability, IVT, effective frequency).

Run structured A / B tests; maintain media calendar & test log.

Tool Stack (You must already use most of these)

DSPs : Google DV360, The Trade Desk (TTD), Amazon DSP (nice).

Ad Server / Trafficking : Campaign Manager 360 (CM360), Floodlight.

Verification : Integral Ad Science (IAS), DoubleVerify (DV), Moat.

Search / Commerce / Social : Google Ads (Search / Shopping / PMax / YouTube), Amazon Ads, Flipkart Ads, Meta Ads.

DOOH / Audio : Vistar (DOOH) or equivalent; Spotify Ad Studio.

E-com / Feeds : Google Merchant Center, feed rules / supplemental feeds; Shopify product / metafields, bulk editors.

Analytics : GA4, Looker Studio, GSC; Sheets / Excel (QUERY, INDEX-MATCH, PIVOT, REGEX); Tag Assistant, Pixel Helpers.

Certifications (Preferred)

IAB Digital Media Buying & Planning

Google Marketing Platform : DV360 & CM360

Google Ads (Shopping / Search / Video), Amazon Advertising

GA4 Certification

IAS / DV brand safety modules (nice to have)

Must-Have “2+ Years Hands-On” Experience (Hard Screen)

Programmatic : Planning, launching, and optimizing in DV360 or TTD (audiences, PMPs / PG, pacing, VCR, viewability, brand safety).

Ad Ops : Trafficking in CM360 (floodlights, frequency, naming, QA).

Verification : Applying IAS / DV / Moat and acting on viewability / IVT reports.

Shopping / Commerce : Managing GMC feeds and running Shopping / PMax; marketplace ads (Amazon / Flipkart).

Planning / Negotiation : Building reach / frequency / GRP plans; negotiating rates / I / Os for at least one of DOOH / OOH / print / radio / TV.