Zevo360 - Influencer Marketing Manager

What Would You Do As Influencer Marketing Manager

Zevo is Indias first parenting app that helps parents build real-world skills in their children through milestones, habits, and guided daily activities.

We are looking for a strategic and creative Influencer Marketing Manager to drive our growth through influencer partnerships, digital campaigns, and community-building.

This role will be at the heart of shaping Zevos voice across platforms and scaling our reach with parents across India.

Key Responsibilities

• Influencer Strategy : Define and execute the influencer marketing roadmap across Instagram, YouTube, parenting communities, and other digital channels, with a clear focus on app downloads, engagement, and subscriber growth.
• Campaign Ideation : Conceptualize and launch high-impact influencer and parent-led campaigns that resonate with families, create cultural relevance, and drive measurable results.
• Content Leadership : Oversee influencer collaborations, reels, UGC, and branded contentensuring alignment with Zevos mission and brand voice.
• Trend Spotting : Research parenting content trends, competitor playbooks, and influencer best practices to keep Zevo ahead of the curve.
• Community Partnerships : Collaborate with parenting coaches, psychologists, early learning experts, and mom / dad influencers to create authentic and trusted brand visibility.
• Negotiation & Relationship Management : Lead negotiations with influencers, agencies, and talent managers to secure cost-effective, high-impact collaborations while fostering long-term relationships.
• Event Marketing : Plan and execute virtual parenting webinars, offline meetups, and influencer-led community events to deepen brand engagement.
• Cross-Functional Collaboration : Work closely with performance marketing, content, design, and product teams to integrate influencer marketing with larger brand campaigns.
• Analytics & Optimization : Go beyond vanity metricstrack CAC impact, retention uplift, and engagement quality, and optimize campaigns for sustainable growth.

Requirements & Qualifications

Why Zevo

(ref : iimjobs.com)