SEO & SEM Expert

ConfidentialMumbai, India

8 days ago

Job description

About Us

Zantera is a performance-driven marketing consultancy helping global brands scale through digital excellence, data-led strategy, and growth marketing innovation.

We're now looking for a passionate SEO & SEM Specialist to join our on-site team — someone who can manage end-to-end website optimization, local SEO visibility, and measurable lead-driven campaigns.

Key Responsibilities

1. WordPress Upkeep & Security

Manage regular core, theme, and plugin updates.
Maintain daily automated backups and uptime monitoring.
Conduct malware scans, database optimization, and cache cleanup.
Apply minor UI or layout fixes (within existing templates).
Audit broken links, deprecated plugins, and security alerts monthly.

2. Technical & On-Page SEO

Page-speed optimization (WebP compression, JS / CSS minification).

Configure and maintain sitemap / robots.txt.

Optimize meta titles & descriptions across all live pages.

Implement keyword-based H1–H3 structuring and internal link mapping.

Deploy schema markup (restaurant / menu / review) and validate via Google Rich Results Test.

Perform ongoing Core Web Vitals & indexing health checks.

3. Local SEO & Google Business Profile Management

Manage full GBP profile : weekly posts, Q&A, menu / product sync.

Upload 4–6 optimized photos (food & interior) every month.

Run review-generation campaigns with QR codes.

Track queries & engagement via GMB Insights and optimize citations.

Submit and maintain listings on Yelp, TripAdvisor, Zomato etc.

4. Content Marketing (Blogs)

Research topics and keywords for seasonal or local food trends.

Write / edit 2 SEO-optimized blogs per month (1 000–1 200 words).

Add interlinks to menu & order pages; upload on WordPress.

Optimize meta, featured image, and FAQ schema for snippets.

Proofread, format, and ensure consistency in tone & structure.

5. Link Building & Citations

Conduct monthly outreach to local blogs / food portals for backlinks.

Manage directory submissions (Restaurantji, OpenTable if applicable).

Optimize anchor text and monitor backlink quality.

Analyze competitor backlink profiles and refine strategy quarterly.

6. Reporting & Account Management

Deliver monthly analytics & KPI reports (GA4 + GSC + GBP).

Present keyword ranking & traffic trend visualizations.

Join 30-minute client review calls to discuss progress & next actions.

Maintain a shared Google Sheet tracker / dashboard for all tasks.

Desired Candidate Profile

2 - 3 years' hands-on experience in SEO & SEM (agency or brand side).

Strong knowledge of WordPress, GA4, GSC, GBP, and schema markup.

Familiar with paid search fundamentals (Google Ads / Meta Ads basics).

Analytical mindset — comfortable interpreting ranking / traffic data.

Basic design sense for web visuals and on-page UI alignment.

Excellent communication skills and detail-oriented work ethic.

What We Offer

Work with premium brands in F&B, retail, and lifestyle segments.

Collaborative on-site culture with direct mentorship from senior marketers.

Opportunity to lead SEO & SEM strategy across multi-channel campaigns.

Competitive salary, growth opportunities, and performance-based incentives.

To Apply :

Send your CV + portfolio of SEO case studies / WordPress sites to [HIDDEN TEXT] with the subject line ' Application – SEO & SEM Specialist'

Skills Required

Wordpress, Seo, Sem, Google Ads

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Seo Expert • Mumbai, India

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