Marketing Specialist

Job Title : Marketo and Salesforce Specialist

Experience : 3+ Years

Location : Bellandur, Bangalore (Hybrid)

Employment Type : Full-time

Salary : 11LPA

Job Summary :

We are seeking a skilled Marketo with Salesforce Specialist to manage and optimize our marketing automation and CRM integration. The ideal candidate will have strong expertise in Marketo campaign management , Salesforce CRM integration , lead lifecycle management , and marketing analytics .

Key Responsibilities :

✅ Design, build, and execute marketing automation campaigns using Marketo .

✅ Integrate and manage workflows between Marketo and Salesforce CRM to ensure accurate lead flow and data synchronization.

✅ Manage lead scoring, nurturing, and segmentation to drive campaign effectiveness.

✅ Develop and maintain email templates, landing pages, and forms within Marketo.

✅ Collaborate with sales and marketing teams to align automation strategy with business goals.

✅ Analyze campaign performance and generate insights to improve ROI and engagement.

✅ Maintain data hygiene, compliance, and campaign governance across systems.

Required Skills & Experience :

3+ years of hands-on experience with Marketo (certification preferred).

Strong understanding of Salesforce CRM workflows, custom objects, and data mapping.

Experience in lead management, nurturing workflows, and campaign automation .

Knowledge of HTML, CSS, and tokens / templates for Marketo assets.

Strong analytical and reporting skills using Marketo and Salesforce dashboards.

Excellent communication, collaboration, and problem-solving skills.