Sr. Manager - Graphic Design & Video Lead

About the Marcom Team

The Marketing and Communications (Marcom) team at Xceedance is dynamic, responsive, and highly agile. We ideate with the energy of a start-up and execute with the rigor of a mature global organization. Our team collaborates seamlessly across geographies and time zones, combining strategy, creativity, and execution to deliver high-impact outcomes.

We play a critical role in shaping and communicating Xceedance brand, capabilities, and thought leadership across global and India-focused markets. If you enjoy working at the intersection of brand building, storytelling, project management, and team leadership, you will thrive as part of the Xceedance Marcom team

Senior Manager – Graphic Design & Video Lead

Job Description

This role is for a multidimensional Graphic Design & Video Lead who brings together creative excellence, strong visual storytelling, structured project management, and people leadership. You will be responsible for shaping how the Xceedance brand shows up across all channels while ensuring consistent, high-quality execution at scale.

The role combines hands-on creative ownership with creative direction, project management, and team leadership. You will lead the in-house creative studio, manage workflows using tools such as Monday.com, and act as the brand custodian across all visual, video, digital, and communication touchpoints. You will also partner closely with marketing, content, and leadership teams to evolve Xceedance brand presence across owned, earned, and paid platforms.

Core Responsibilities

Creative Strategy & Execution

• Own the ideation, conceptualization, and creation of high-fidelity marketing collateral, including case studies, sell sheets, brochures, capability profiles, company presentations, articles, roundtables, white papers, position papers, and other brand assets.
• Drive visual storytelling across static, motion, and interactive formats to build brand awareness and audience engagement.
• Deliver creative assets for internal communications, including the company intranet, newsletters, leadership updates, and internal campaigns

Brand Leadership & Governance

• Lead the development, ownership, and ongoing evolution of Xceedance brand guidelines, ensuring consistency across all visual, video, digital, and communication touchpoints.
• Act as the brand guardian by enforcing brand standards across internal teams, external agencies, campaigns, platforms, and geographies.
• Review and approve all creative outputs to ensure alignment with brand guidelines, tone of voice, visual identity, and defined quality benchmarks.

In-house Studio & Video Direction

• Provide creative direction for the in-house studio, overseeing podcasts, talking-head videos, interviews, explainers, and other video-led initiatives.
• Review all creative work produced by junior designers and video editors, providing clear, actionable feedback.

Project & Workflow Management

• Lead project management for creative initiatives by defining scope, breaking down requirements, delegating tasks, managing timelines, and ensuring on-time delivery using tools such as Monday.com.
• Partner with stakeholders to translate briefs into clear project plans and manage priorities, dependencies, and expectations.

Digital Platforms, SEO & Social Media

• Work closely with marketing and content teams to maintain and enhance the Xceedance website, ensuring strong visual design, usability, and brand consistency.
• Lead AI-driven SEO and traditional SEO initiatives for the Xceedance website to improve discoverability and organic performance.
• Lead and manage content execution for the Xceedance page, ensuring cohesive visual identity, consistent storytelling, and strong engagement.
• Use CMS platforms such as WordPress and AEM to support content updates and design-led enhancements.

Agency & External Partner Collaboration

• Collaborate with external creative agencies on artwork for digital advertising, print, billboards, activations, and other marketing and sales channels.

Team Management & Performance Oversight

• Lead and manage a team of designers and video editors, providing creative direction, mentorship, and career guidance.
• Review and approve all design and video outputs from junior and mid-level team members.
• Set creative standards, workflows, and methodologies to ensure consistency and scalability.
• Evaluate the performance of the design and video teams against delivery, quality, efficiency, and impact metrics.
• Conduct regular performance reviews, identify skill gaps, and support professional development.
• Anticipate capacity and bandwidth challenges, proactively planning resources and timelines with stakeholders

Required Skills and Experience

• 10-12 years of experience in graphic design and video production across in-house marketing teams and advertising or digital agencies.
• Strong proficiency in Adobe Creative Suite, including InDesign, Photoshop, Illustrator, Premiere Pro, and After Effects.
• Proven experience managing creative projects end-to-end, including scoping, delegation, timelines, and delivery using tools such as Monday.com.
• Working knowledge of Microsoft Word, Excel, and PowerPoint.
• Solid understanding of print production processes, color profiles, and printing technologies.
• Knowledge of UI patterns, web, mobile, and app development processes, along with best practices for web-based information architecture.
• Familiarity with CMS platforms such as WordPress and AEM.
• Strong understanding of usability principles, design systems, and digital-first design approaches.
• Demonstrated ability to lead and manage a team of 6–8 junior to mid-level designers and video editors.
• Excellent interpersonal, communication, and presentation skills.
• Exceptional attention to detail, balanced with the ability to deliver high-quality work at speed in a fast-paced environment.