Global Assistant CMI Manager Lifebuoy

Job Title : Global Assistant CMI Manager - Lifebuoy

Location : Mumbai HO

Function / BU : Personal Care, Consumer & Market Insights (CMI)

Main Purpose

Build a strategic and sustainable business advantage for Lifebuoy by combining consumer-centric insights with business performance understanding. Partner closely with marketing, finance, R&D, and CTI teams to translate business objectives into actionable market research and insights that support informed decision-making.

Key Responsibilities

• Develop collaborative relationships with marketing and cross-functional teams to understand business goals and define the role of consumer and market data.
• Translate business objectives into clear research briefs and deliver actionable insights from qualitative and quantitative research.
• Understand marketing mix processes and test critical assumptions via targeted research.
• Oversee research design, data collection, analysis, and quality assurance in partnership with research agencies.
• Monitor and analyze Lifebuoy's market and competitive performance across markets and formats; identify growth opportunities.
• Consolidate and synthesize data from multiple sources, highlighting complementarities and gaps.
• Use dashboards and data portals for efficient data handling and reporting.
• Support key business processes and optimize collaboration methods with partners (e.g., Innoflex, business case development).

Skills, Experience & Qualifications

Skills Required

Consumer Insights, Market Research, Quantitative Analysis, Qualitative Research, Data Interpretation, Research Design