AVP - Campaigns and Engagement

Key Responsibilities :

• Own the Campaign & Engagement charter across multiple business lines to ensure consistent and impactful user communication.
• Lead a team of Growth Leads, aligning their strategies with overall growth objectives.
• Conceptualize, plan, and execute multi-channel customer journeys across app, web, WhatsApp, email, and push notifications.
• Establish and optimize marketing automation workflows for activation, retention, upsell, and cross-sell.
• Analyze campaign performance using SQL and BI tools to identify opportunities and drive continuous improvement.
• Collaborate with Product, Data, and Tech teams to create personalized, event-driven, and real-time engagement campaigns.
• Set governance for frequency capping, targeting rules, and communication hygiene across channels.
• Evaluate and onboard new tools or platforms to improve campaign efficiency and impact.
• Present insights, trends, and business impact of engagement initiatives to leadership regularly.

Skills Required

Digital Marketing, customer lifecycle management, Marketing Automation, Campaign Management, Sql