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Influencer Marketing Manager

Influencer Marketing Manager

Imagicaaworld EntertainmentIndia
30+ days ago
Job description

Job Title : Influencer Marketing Manager

Experience : 3+ years

Location : Shivajinagar, Pune

Job Description :

We are seeking a dynamic and creative

Influencer Marketing Manager

to join our team. The ideal candidate will spearhead influencer marketing campaigns, build long-term partnerships with influencers, and drive brand awareness and engagement across digital platforms. This role demands a strategic thinker who is results-driven, trend-focused, and exceptional at relationship management.

Key Responsibilities

1. Campaign Strategy & Execution :

  • Design and execute end-to-end influencer marketing campaigns to align with brand goals and target audiences.
  • Develop innovative strategies to maximize reach and engagement.

2. Influencer Identification & Partnerships :

  • Identify and onboard influencers, content creators, and brand ambassadors across relevant social media platforms.
  • Build and nurture long-term relationships with influencers to ensure consistent brand representation.

    • 3. Content Development & Coordination :

  • Collaborate with influencers and internal teams to create high-quality, engaging, and brand-aligned content.
  • Ensure timely and impactful delivery of influencer-driven campaigns.

    • 4. Performance Tracking & Optimization :

  • Monitor and analyze campaign performance metrics, including engagement, reach, ROI, and brand sentiment.
  • Optimize campaigns based on insights and trends for continuous improvement.

    • 5. Budget Management :

  • Plan and manage the influencer marketing budget effectively, ensuring optimal utilization and ROI.

    • 6. Trend Analysis :

  • Stay updated on industry trends, emerging platforms, and influencer marketing best practices.

    • Provide recommendations to maintain a competitive edge.

    Key Skills :

  • Sales-Driven :

    • Results-focused with a strong ability to meet and exceed campaign objectives.

  • Outgoing and Extroverted :

    • Enjoys networking, building relationships, confidently engaging with influencers and Creative thinker with a passion for storytelling and branding.

  • Trend-Oriented :

    • Proactively identifies and acts on new trends, Social media platforms (Instagram, YouTube, TikTok, etc.) and influencer ecosystems.

  • Proactive with Digital Media : Actively seeks collaborations and stays hands-on with outreach tools and campaign analytics tools and platforms.
  • Fluent in English and Hindi :

    • Strong communication skills to engage with diverse influencers and teams effectively.

    Qualifications : Experience :

    3-5 years of experience in influencer marketing, social media, or digital marketing.

    Education :

    Bachelor’s degree in Marketing, Communications, or a related field..

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    Influencer Marketing • India