Digital Content Leader

About the Company - We are seeking a Digital Content Leader who will design and manage the content strategy for the D2C website and marketplaces. The incumbent will be responsible for setting the priorities for the year and then forming a set of team members and agencies and work with the Indian sports ecosystem leaders, the digital category teams and the relevant stakeholders in France to have the best in class content to the customers. The incumbent should set up a consistent process on how the products are going live post all checks and balances and ensure 100% products are live on the relevant websites. Bringing innovation, AI, lifestyle and SEO elements to the catalogue structure will be important along with industry best practices. The candidate should be able to demonstrate with metrics the success of enhancing content via analytical tools and also justify the ROI.

Responsibilities -

• Putting together the content strategy for the D2C website and marketplaces align with the leadership teams.
• Put processes in place and prioritize key action items for the year.
• Put success metrics in place and monitor them.
• Thought leadership of bringing AI in content People.
• Team Recruitment and Management.
• Teammate Skills and Career Development.
• Delegation and Decision Making.
• Performance Evaluation for Team.
• Agency Management.
• Stakeholder Management / Collaborations.
• The candidate should be able to work with various Indian and Global teams to get the best practices and processes in content management.
• Must have detailed knowledge of how to identify, set charters and manage content agencies.

Qualifications :

Office Location - Decathlon Anubhava, Bangalore

Way of Working - 1 day WFH in a week as per requirement

Skills Required

Ai, Stakeholder Management, Content Strategy, Seo, Agency Management