Testo - Assistant Area Sales Manager

Description : About the Role

We are seeking a dynamic and results-driven Assistant Area Sales Manager (Instrumentation Sales) to manage and grow our business in industrial instrumentation and process control solutions. The ideal candidate will have a strong background in industrial automation, process instrumentation, and technical sales, with the ability to build long-term relationships with clients across sectors such as oil & gas, chemical, power, water, and manufacturing.

This role involves both strategic business development and hands-on client engagement, working closely with channel partners, OEMs, and EPC contractors to achieve sales targets and expand market presence.

Key Responsibilities :

• Develop and execute sales strategies to achieve assigned regional sales targets for instrumentation products and solutions.
• Identify and pursue new business opportunities with end users, OEMs, system integrators, and EPCs.
• Conduct technical presentations, product demonstrations, and commercial negotiations with customers.
• Understand customer requirements and recommend appropriate instrumentation solutions (e.g., pressure, temperature, flow, level, and analytical instruments).
• Collaborate with application engineers and product specialists to prepare accurate quotations and proposals.
• Maintain regular contact with key customers to ensure customer satisfaction and repeat business.
• Manage and support channel partners / distributors in the assigned area.
• Track competitor activity and market trends to support pricing and positioning strategies.
• Prepare and present weekly / monthly sales reports, forecasts, and pipeline updates to management.
• Ensure timely collection of payments and maintain credit discipline in the assigned territory.
• Participate in trade shows, exhibitions, and marketing campaigns to promote company products.
• Support the Area Sales Manager in developing market plans and expanding regional footprint.

Required Skills & Expertise :

(ref : iimjobs.com)